In 2019, Google accounted for more than 38% of the US digital ad marketshare and it is expected to grow to more than 80% of all search ad market in 2020.
That means Google Adwords is still the top digital advertising platform and can be a great option to bring awareness and generate leads for your property or company.
So, just how expensive is it to advertise commercial real estate on Google?
We did an analysis of the most expensive commercial real estate keywords in 2019 ranked by the highest cost per click (CPC) estimate.
1. Office Keywords
Below is a compiled list of the 20 most expensive office-related keywords ranked by highest cost per click. These results are estimates based on Google Adwords data from SEMRush and close duplicates have been removed.
| #1 | office space for rent nyc | $74.49 |
| #2 | office space for rent manhattan | $57.60 |
| #3 | office space rent fairfax va | $57.04 |
| #4 | office space for rent brooklyn | $49.67 |
| #5 | office space for rent chicago | $40.14 |
| #6 | office space for rent nashville | $38.90 |
| #7 | office space for rent in dc | $37.76 |
| #8 | office space for rent washington dc | $34.86 |
| #9 | office space for rent boston | $34.85 |
| #10 | seattle office space for rent | $31.97 |
| #11 | office space for rent denver | $30.08 |
| #12 | office space for rent in philadelphia | $29.38 |
| #13 | office space for rent san diego | $28.42 |
| #14 | chelsea office space for rent | $28.22 |
| #15 | office space for rent houston | $24.69 |
| #16 | office space for rent san francisco | $24.39 |
| #17 | hoboken office space for rent | $24.20 |
| #18 | office space for rent los angeles | $21.30 |
| #19 | office space for rent dallas | $20.59 |
| #20 | office space for rent glendale | $20.54 |
2. Retail Keywords
Below is a list of the 20 most expensive retail-related keywords ranked by highest cost per click. These results are estimates based on Google Adwords data from SEMRush and close duplicates have been removed.
| #1 | retail space for rent williamsburg brooklyn | $16.88 |
| #2 | retail space for rent in boston | $15.82 |
| #3 | retail space for rent in dc | $14.33 |
| #4 | small retail space for rent houston | $14.04 |
| #5 | retail space for rent in soho nyc | $12.32 |
| #6 | retail space for rent charlotte nc | $7.70 |
| #7 | retail space for lease park city utah | $7.48 |
| #8 | retail space for lease savannah ga | $7.04 |
| #9 | cedar park retail space lease | $6.95 |
| #10 | brentwood tn retail space for lease | $6.71 |
| #11 | retail space for rent coconut creek fl | $5.21 |
| #12 | retail space for lease in chicago | $5.20 |
| #13 | irvine retail space for lease | $5.16 |
| #14 | retail space for lease waldorf md | $5.09 |
| #15 | retail space for lease in portsmouth va | $4.66 |
| #16 | burlington retail space | $4.35 |
| #17 | retail space for lease west palm beach | $4.22 |
| #18 | retail space for rent durham nc | $4.17 |
| #19 | retail space for lease in berkeley ca | $4.16 |
| #20 | retail space for rent san francisco | $4.09 |
3. Generic CRE Keywords
Below is a list of the 20 most expensive generic commercial real estate keywords ranked by highest cost per click. These results are estimates based on Google Adwords data from SEMRush and close duplicates have been removed.
| #1 | commercial real estate market | $61.09 |
| #2 | capital commercial real estate group | $53.73 |
| #3 | new york city commercial real estate for lease | $44.13 |
| #4 | best commercial real estate crm | $42.20 |
| #5 | top commercial real estate companies austin | $41.12 |
| #6 | commercial real estate crm software reviews | $40.61 |
| #7 | commercial real estate software | $39.94 |
| #8 | commercial real estate law firm | $35.99 |
| #9 | commercial real estate appraisal software reviews | $34.69 |
| #10 | commercial real estate investment analysis software | $34.29 |
| #11 | california commercial real estate law | $32.17 |
| #12 | best commercial real estate insurance | $30.03 |
| #13 | commercial real estate portfolio management software | $29.90 |
| #14 | citibank commercial real estate lending | $29.83 |
| #15 | houghton lake commercial real estate | $29.41 |
| #16 | international commercial real estate lenders | $29.32 |
| #17 | commercial real estate email blast | $28.00 |
| #18 | commercial real estate loans chase | $27.00 |
| #19 | commercial real estate masters programs | $26.71 |
| #20 | getting a commercial real estate loan | $25.99 |
Conclusion
Although running an advertising campaign on Adwords can be an effective way to turn up your lead generation, you will need to have a healthy Ad budget if you want to target any of the above keywords. Typically the higher the cost per click for a keyword, means the greater the competition.
This also means your SEO efforts for expensive keywords like above will be much more of a challenge and is indicative of competitive landscape for gaining organic visibility in search engine results.
However, it is important to think about this in terms of both costs and value.
The economics of advertising for competitive keywords could make a lot of sense as a marketing investment if the value of your leads significantly outweighs the costs.