RCM Alternatives
Real Capital Markets or RCM specializes in facilitating transactions between buyers and sellers of commercial properties and operates on a global scale.
Although Real Capital Markets has few competitors who have been around as long, it isn’t alone in the world of buying, listing and marketing commercial real estate (CRE). In fact, there are several alternative platforms out there that have slowly built prominence in the industry over recent years.
This increasing array of options has meant that investment sales teams have greater access than ever to the advantages of technology in streamlining their workflows. That’s not to say that these platforms are all created equal, though. It’s important to fully understand the capabilities and limitations of each before making a decision on which one will best fit your team’s needs.
RCM vs SharpLaunch
When in the market for a CRE marketing platform, many investment sales teams compare Real Capital Markets with SharpLaunch. SharpLaunch is a comprehensive CRE marketing tool designed to help investment sales team both optimize and modernize their digital presence.
These two tools are similar in nature, with their primary similarity being that they both offer property listing presentation feature, a secure document portal and automatic confidentiality agreement functions.
SharpLaunch property website
RCM property website
Property listing presentation is a process of preparing and delivering a presentation to a potential buyer that showcases the listing in the most favorable light possible. This generally includes highlighting the key features and benefits of the property, as well as any unique selling points.
A document portal is an online space where all the relevant documents pertaining to a particular listing are stored. This provides safe and easy access for everyone involved in the listing, and helps to keep everyone on the same page.
What sets SharpLaunch apart from Real Capital Markets is its focus on providing a complete solution for CRE marketing. In addition to features like property listing presentation and document portals, SharpLaunch also offers users the ability to fully customize their listing websites. This allows you to better incorporate your own branding, designs and messaging, and create a more seamless user experience for your potential buyers.
Another key difference is that unlike RCM, SharpLaunch doesn’t limit deal room storage. This means that you can keep all your listing documents in one place, without having to worry about hitting any storage limits.
Alternatives List
While RCM is a well known platform, it’s quickly becoming challenged by the likes of similar solutions. These options may be able to serve as viable alternatives for teams looking for something different.
SharpLaunch: SharpLaunch is an advanced commercial real estate marketing platform specifically designed for building owners, brokers and asset managers. It hones a comprehensive suite of tools that allow you to effortlessly create, manage and publish your listing information online.
- Brevitas – CRE marketplace and listing platform that offers listing and market insights. It’s designed to help you streamline your workflows, better understand the market and close more deals.
- Crexi – offers a range of CRE marketing tools for brokers across the country. With over 48,000 listings, it’s among the fastest-growing platforms in the industry.
- Ten-X – CRE platform that offers both online and live auctions. It’s designed to help you sell your property faster and for the best possible price.
- RCAnalytics – CRE data and analytics platform that provides insights on the commercial real estate industry. It’s designed to help you make better-informed decisions when buying or selling property.
- Costar – Costar is a leading CRE resource that offers unparalleled insight into the North American market.
Selecting the Right RCM Alternative
When evaluating which RCM alternative is right for you, it’s important to consider your team’s specific needs. Do your research and take the time to compare each platform side-by-side to see which one offers the features and functionality that best fit your requirements.