Design Inspiration: 7 Property Search Engine Examples

More than 80% of time spent on a CRE company website is on the properties section. So, having a well-designed, carefully organized commercial real estate property search engine offers a number of benefits to your website visitors and potential investors or tenants.

Whether you’re planning to implement a white-label plugin or to hire a development agency to build a custom property search engine, we’ve compiled a selection of six property search engine designs to reference.

Based on user experience, customization, and functionality, these examples will help you evaluate what is possible for your own property website.

Cushman & Wakefield

View Cushman & Wakefield property search engine

Company profile: Full Service Brokerage

Cushman & Wakefield is a worldwide leader in real estate services, offering expertise in selling, leasing, and managing a wide range of properties spanning various sectors. Their portfolio includes everything from commercial properties like office buildings, retail spaces, and industrial facilities to multifamily residential units. Additionally, they handle specialized properties such as hotels, healthcare facilities, and land parcels for development projects. With a comprehensive approach, Cushman & Wakefield caters to the diverse needs of clients worldwide.

The properties can be searched by any of the following filters:

  • Property type
  • Available size
  • Advanced filters for County, City and Submarket
  • Broker name
  • Property listing page including a photo gallery, available space, contact form, and an interactive map

The Feil Organization

View The Feil Organization property search engine

Company profile: Owner

Feil Real Estate specializes in a variety of properties for sale and lease mainly in New York, Louisiana, Florida, and Illinois. Whether you’re in the market for office spaces, retail storefronts, industrial facilities, or apartment buildings, Feil has you covered. They offer personalized solutions for your specific requirements, ensuring you find the perfect space for your business or investment goals. With their expertise and extensive portfolio, Feil provides the guidance and options you need to make informed decisions in today’s dynamic real estate market.

The properties can be searched by any of the following filters:

  • Property type
  • Location 
  • Square footage
  • Availability 
  • Property listing includes photo gallery, contact form, and an interactive map

CBRE Newport

View CBRE Newport property search engine

Company profile: Full Service Brokerage

CBRE is the global leader in commercial real estate services and investments. They bring a professional level of expertise and knowledge to all of their clients and ensure satisfaction when it comes to their real estate needs. The Newport sector encompasses all properties in the Orange County, CA area. They offer a multitude of properties including multifamily, retail, office, industrial and medical. 

Additional filters include:

  • Transaction type
  • Property type
  • Location 
  • Available space
  • Property listing includes broker name, interactive map and nearby properties

Younger Partners

View Younger Partners property search engine

Company profile: Full Service Brokerage

Located in the Dallas/Fort Worth area, Younger Partners provides investment, leasing and management services to both commercial real estate tenants and investors. Their property search engine is designed to reflect this diversity of offerings (including over 150 listings). 

The properties can be searched by any of the following filters:

  • Transaction type
  • Property type
  • Available size
  • Advanced filters for County, City and Submarket
  • Broker name
  • Property listing page including a photo gallery, downloadable documents, available space and contact form

Olshan Properties

View Olshan Properties property search engine

Company profile: Owner/Operator and Developer

Olshan Properties specializes in the development, acquisition and management of commercial real estate including retail, residential, office and hotel assets, so their search engine reflects the different property types in their portfolio.

Additional filters include:

  • Search by State and City filters
  • Conditional unit size filters for Office and Retail availabilities
  • Map and Grid view
  • Feature rich property website including a photo gallery, tenants, downloadable documents, availability and contact section

N3 Real Estate

View N3 Real Estate property search engine

Company profile: Full Service Owner/Developer and Advisory

N3 is a national firm that owns, manages and develops net-leased retail assets and specializes in all aspects of retail development including site selection, planning, entitlement, construction, leasing and management.

Their retail asset search engine includes:

  • Search by State, City, Size and Deal type
  • Map view
  • Fully branded property websites featuring property highlights, video, tenants, availability, site plans, photos, downloadable documents and contact section.

MMG Equity Partners

View MMG Equity Partners property search engine

Company profile: Owner/Operator and Developer

MMG Equity Partners’s property list reflects their current active and previously owned retail assets.

The company owns, develops and acquires commercial properties nationwide and their property search engine features over 30 active properties.

The included features in their search engine:

  • Conditional unit size filter for lease and sale availabilities
  • Map and List view
  • Fully branded property websites featuring property highlights, tenants, availability, site plans, photos, downloadable documents and contact section.

Digital Marketing Strategies for Multifamily Properties

Navigating the ever-evolving landscape of digital marketing in the commercial real estate (CRE) industry requires a deep understanding of the core principles that develop success. When it comes to multifamily properties, ensuring the closest level of perfection you can goes a long way because of the need to stand out. Utilizing as many tools as possible not only streamlines your marketing efforts but also assists with catching more eyes of your audience. 

In this dynamic business where data reigns supreme and trends shift with lightning speed, utilizing analytics, maintaining consistency, and adaptive strategies for all customers is crucial. However, beyond these foundational pillars lie the keys to true mastery – staying informed, and embracing future trends. By diving deeper into each of these elements, professionals in the multifamily sector can not only stay ahead of the curve but also reshape how properties are marketed and experienced.

A variety of key areas stand out when mentioning how to effectively market your multifamily property:

1. Importance of Analytics

Analytics plays a crucial role in the digital marketing world of real estate. Whether it’s tracking website visits, social media engagement, or email click-through rates, analytics help you fine-tune your strategies, understand your audience better, and ultimately drive better results.

Analyzing various types of analytics can provide valuable insights into the effectiveness of your multifamily property marketing efforts. Here are some key types of analytics that can be useful:

  • Website Traffic Analytics: Utilize tools like Google Analytics to track website traffic metrics such as total visits, unique visitors, page views, and bounce rate. Analyzing this data can help you understand how many people are visiting your property website and how they are interacting with it.
  • Social Media Analytics: Analyze metrics provided by social media platforms such as Facebook Insights, Instagram Insights, and LinkedIn Analytics. Track metrics like engagement rate, reach, impressions, follower growth, and demographics to understand how your social media efforts are performing and which content resonates most with your audience.
  • Customer Feedback and Reviews: Monitor online reviews and gather feedback from tenants to understand their satisfaction levels and identify areas for improvement. Positive reviews can also serve as valuable social proof to attract new tenants.

By analyzing these types of analytics, you can gain valuable insights into the effectiveness of your multifamily property marketing efforts and make data-driven decisions to optimize your strategies for better results.

2. Adaptability and Consistency

Consistency is emphasized as a critical factor in digital marketing success. Building a stable online presence across various platforms is essential for effective branding and engagement. In digital marketing, consistency means maintaining a cohesive brand appearance across all channels. Whether it’s your website, social media profiles, or email campaigns, keeping your messaging, visuals, and tone consistent builds trust with your audience and strengthens your brand identity.

3. Strategies for Different Demographics

Strategies need to be tailored based on the diverse audience within all sectors of real estate. To effectively reach different demographics, you need to adjust your marketing strategies. This could mean using different platforms, messaging, or content formats to resonate with your potential customers.

Continuous education and staying updated with the latest trends in digital marketing are essential. Resources like webinars, online courses, and industry publications can help professionals stay informed. The more you know, the better equipped you’ll be to navigate the ever-changing landscape of digital marketing.

Here are some examples of marketing tools for your multifamily property:

  • Google Ads: Utilize Google’s advertising platform to create targeted ads that appear in Google search results, display network, or on YouTube. You can target specific keywords related to multifamily properties or use location-based targeting to reach potential tenants in the desired area.
  • Retargeting Ads: Utilize retargeting ads to reach people who have previously visited your property website but haven’t taken action. This helps keep your property top of mind and encourages them to revisit your website or inquire about leasing options.
  • Email Marketing: Build an email list of potential tenants or interested parties and send out regular newsletters or updates about your property. Email marketing can be effective for nurturing leads and keeping them informed about available units or special offers.
  • SEO (Search Engine Optimization): Optimize your property website and online listings for search engines to improve your visibility in organic search results. This involves curating your website content, meta tags, and building backlinks from reputable sources.
  • PR: Leverage trade publications, sponsored content, marketing partnerships, influencers, and other channels to enhance property visibility.

5. Future Predictions

The future of digital marketing in the CRE industry is expected to see significant advancements, particularly in the way properties are viewed and marketed. Technologies such as AI and immersive experiences like virtual tours are likely to play a more prominent role. These developments have the potential to revolutionize how properties are marketed and experienced, opening up new avenues for engagement and success in the industry.

Final Thoughts

Digital marketing in the CRE industry requires a complex approach that incorporates analytics, adaptability, consistency, demographic targeting, and staying updated with evolving trends and technologies. Understanding your audience and how these tools will lead them to take action will prove to be a major step towards success. 

Want to learn more? Watch our webinar Digital Marketing Strategies for Multifamily Properties with CEO of Connect CRE, Daniel Ceniceros, where we go into further detail about how to transform your marketing processes for your multifamily properties. Watch here!

 

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The Ultimate Guide to the Best Commercial Real Estate Listings Sites (2024 Update)

What are the best commercial real estate websites in 2024?

There are many commercial real estate listing sites to help you advertise your property listings or help you search for commercial property, and we compiled a collection of the best commercial real estate listing platforms you should be using.

Not all of these commercial real estate websites are created equal, however.

Besides the costly Costar and LoopNet, there are a number of good alternatives to find and advertise commercial real estate with different pricing and advertising options you may want to consider. There are even a few free commercial real estate listing options.

To help you choose the best platform for marketing your commercial real estate listings, we’ve collected a list of some of the best commercial real estate websites to help you make an informed decision next time you want to spend your advertising dollars.


 

CommercialEdge

CommercialEdge Commercial Real Estate Listing Site

CommercialEdge, Yardi’s all-in-one platform that enables commercial real estate professionals to research property data and active listings. The intuitive system

offers nationwide coverage of all commercial real estate asset types and more than 10 million property records.

CommercialEdge allows users to analyze comprehensive property data – including transaction, ownership and debt information – as well as uncover market insights with the latest sales and listings information. Additionally, CommercialEdge empowers users to manage listings effortlessly and syndicate them within the Yardi Commercial Listings Network, as well as to third-party platforms.

CommercialEdge is the ideal way for brokers and owners to view market data and easily manage and promote their listings.

Managing and marketing listings on the CommercialEdge Listing Network is free of charge and access to Edge Research, a comprehensive nationwide property and listings data costs $250/month or $2,400/year.

Commercial Cafe

Commercial Cafe Commercial Real Estate Listing Site

Commercial Cafe is your go-to commercial real estate listing source. They partner with highly respected major brokerages from across the country to ensure high-quality listings that are updated frequently. Their online marketplace lists all commercial property types from office, coworking, retail, and industrial to special purpose properties. 

CommercialCafe is a trusted Yardi brand and is an integral part of the CommercialEdge network — the fastest-growing network of online real estate marketplaces, which ranks on the 1st page of Google for all top markets, attracts more than 2 million monthly visits, and generates more than 350,000 broker contacts.

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CommercialSearch

CommercialSearch Commercial Real Estate Listing Site

CommercialSearch is your one-stop shop for commercial real estate listings. They partner with top brokerages across the country to provide you with a wide variety of up-to-date listings. Their easy-to-use online marketplace includes all commercial property types, from office to coworking to retail to industrial. 

CommercialSearch is a trusted Yardi brand and is part of the CommercialEdge network, the fastest-growing network of online real estate marketplaces. The network ranks on the first page of Google for all top markets, attracts more than 2 million monthly visits, and generates more than 350,000 broker contacts.

PropertyShark

PropertyShark Commercial Real Estate Listing Site

PropertyShark uses public and private data to compile the most relevant information about the US real estate market.

The platform provides property reports for both the commercial and residential sectors. It includes all types of data about a specific property, such as when the property was developed, who owns it, key features, sales history and much more.

It has three types of subscriptions, the most basic is the pro version which costs $59.95 per month. The elite version costs $79.95 per month and the platinum version costs $169.95 per month.

Brevitas

Brevitas Commercial Real Estate Listing Site

 

Brevitas is a real estate collaboration and workflow platform that offers a marketplace for private, open, and off market commercial real estate.

The company has a membership model that requires a sign up to browse commercial real estate listings for sale and lease.

Spacelist

Spacelist Commercial Real Estate Listing Site

Based out of Canada, Spacelist has 49,000 properties available from across the country in a number of commercial categories including office space, retail, light industrial, and multi-family.

A Standard account on the site is free and allows for listings and inclusion in the free search tool. For the Pro account, the cost is $50/month or $500/year and you’ll get enhanced listings, promoted listings, and enhanced search placement.

LoopNet

LoopNet Commercial Real Estate Listing Site

LoopNet is one of the most recognized CRE search engines and offers a number of different types of commercial property including office, multifamily, industrial, retail, land, agricultural, hotel & motel, and residential income properties. Their database is among the largest with 1.1 million property listings and 5.1 billion square feet for lease around the globe.

Their listing advertising include different plans, Basic, Silver, Gold, Platinum, Diamond.

CREXi

CREXi Commercial Real Estate Listing Site

Commercial Real Estate Exchange, Inc. (CREXi) is the commercial real estate industry’s fastest-growing marketplace and technology platform dedicated to supporting the CRE industry and its stakeholders. CREXi enables commercial real estate professionals to quickly streamline, manage, and grow their businesses using the industry’s most advanced transaction management solution. Since launching in 2015, CREXi has quickly become the most active marketplace in the industry. With six million users, the platform has helped buyers, tenants, and brokers to transact business on over 500,000 commercial listings totaling more than $1 trillion in property value. CREXi has grown to 225+ employees and is headquartered in Los Angeles, California.

Biproxi

Biproxi Commercial Real Estate Listing Site

Biproxi is a subscription-free listing, discovery and transaction platform that uses proprietary tech to verify listings, buyers, sellers and tenants. It includes a free commercial multiple listing service, marketing platforms for sales and leasing, and a suite of customized marketing tools – all geared toward improving the transaction process for middle-market CRE brokers, buyers, sellers and tenants.

The commercial listing and data vault portion of Biproxi is completely free. It allows buyers and tenants to find properties that interest them and reach out to the brokers. Besides free listings, they also provide data analytics, prospect contact information, and the ability to receive offers.

Apartmentbuildings.com

Apartmentbuildings.com is an industry leading multifamily online sales platform within the industry, catering to the requirements of Investors, Brokers, REITs, Private Equity firms, Developers, and family offices. It provides subscribers with the chance to explore and showcase multifamily properties across the nation. Featuring a modern, user-friendly interface and enhanced search capabilities, brokers, buyers, and sellers will effortlessly discover their optimal investment opportunities while gaining optimal visibility for their listings or profiles.

Landsearch.com

Whether you’re searching for residential, commercial, agricultural, or recreational land, LandSearch.com provides extensive filters and search functionalities to narrow down options efficiently. Users can specify criteria such as location, size, price range, zoning regulations, and land features to pinpoint properties that align with their requirements.

LandSearch.com facilitates seamless communication between buyers, sellers, and real estate professionals through integrated messaging systems and contact information. This fosters transparent and direct interactions, streamlining the negotiation and transaction processes.

For those seeking to sell land, LandSearch.com offers a variety of marketing tools and exposure to a broad audience of potential buyers, maximizing the visibility and reach of listings. Additionally, the platform provides valuable resources and guidance to assist users throughout the buying or selling journey, including informative articles, guides, and expert advice.

RI Marketplace

RI Marketplace stands out as the one of the best online platforms for commercial real estate auctions, yielding the highest rate of successful transactions in the field. Established in 2017 by a skilled group of commercial real estate experts, their primary aim was to revolutionize the process of connecting investors, brokers, and property owners, enabling them to efficiently list, promote, and finalize deals online. Through ongoing refinement of their technology and marketing strategies, they are committed to delivering unparalleled auction experiences, empowering users to achieve more successful transactions.

Ten-X

Ten-X Commercial Real Estate Listing Site

Ten-X (acquired by CoStar) is an end-to-end transaction platform for commercial real estate where users are matched with opportunities based on their objectives including asset types like office, multi family, retail, hotel, industrial, self-storage, land, and special purpose. Currently it claims to be powering 90% of all online commercial real estate transactions. Every property listing on the Ten-X marketplace is qualified and all buyers are vetted ahead of each sale. This ensures complete transparency, along with a streamlined, secure online transaction when buying or selling your commercial property.

For all properties sold on the Ten-X platform, a transaction fee equal to a percentage of the winning buyer’s offer (sale price) or a minimum, whichever is greater, will apply.

Catylist

Catylist Commercial Real Estate Listing Site

Catylist (acquired by Moody’s) is designed to provide services for individuals or companies looking for office, industrial, shopping, retail, land, multi-family or hospitality properties. With thousands of listings from across the United States in these categories, there are a lot of options here.

Free Basic Membership allows you to search the listings only. For listing your own properties, gathering leads or using the marketing tools including in the site, you’ll need a Full Access Membership which starts at $99/month.

Digsy

Digsy Commercial Real Estate Listing Site

Digsy is a free commercial real estate listings website to find Office Space, Industrial Space, and Retail space for sale or lease. Digsy also provides searchers with complimentary personal assistance from seasoned industry professionals across various reputable brokerages like Lee & Associates, Colliers International, NAI Capital, Cushman & Wakefield and many more. Digsy has over 31,000 properties listed on its website across the USA and has helped tenants & buyers acquire properties in excess of $100M in value.

Digsy is one of the highest rated commercial real estate listing websites on the internet. It’s 100% free to list or search property listings.

42Floors

42 Floors commercial real estate listing website

42 Floors, is your all-in-one commercial real estate listings provider, where you can access all the latest office, coworking, retail, and industrial listings. Originally founded in 2011 in San Francisco, 42Floors was acquired by Yardi Systems in 2021. Subsequently, the brand was relaunched as an integral part of the CommercialEdge network — the fastest-growing network of online real estate marketplaces, which provides an effective marketing platform for real estate professionals looking to maximize exposure for their listings portfolio.  

Alongside top brands like CommercialCafe, CommercialSearch, and PropertyShark, 42Floors now contributes to attracting 2 million monthly visits and generating more than 350,000 broker contacts per year, across the network.

OfficeSpace.com

Office Space Commercial Real Estate Listing Site

OfficeSpace.com (acquired by Biproxi) specializes in all types of office space, including large scale space, smaller offices for independent businesses and coworking spaces. The site currently has more than 570,000 active listings across the United States. Many of these are located in major US cities and users can search by city or state.

The site offers both basic and exclusive listing services. The basic option is free and includes unlimited photos, floor plans and brochures, while the Featured Listings services starts at $39.95 per month with options for volume discounts. This provides real time connections with tenants, broker profile upgrades, and featured listing placement.

CommercialMLS.com

CommercialMLS Commercial Real Estate Listing Site

Commercial MLS features commercial properties in Washington and Idaho. They have gathered 125,000 properties with 4,600+ current member brokers and 1,300 offices represented. Properties include a number of different types of commercial options. An application is required to join as an office, associate or appraiser. There is a standard membership fee which includes a one-time payment of $150 and annual dues of $325.

Square Foot

SquareFoot Commercial Real Estate Listing Site

Square Foot serves office space listings throughout the country, with a focus on 12 major cities that they have the largest reach into. There are currently between 250 and 900 listings in each of these major cities and fewer in many other cities, for a total of roughly 4,000 listings across the site.

Pricing for listings is not provided on the website, but there is a form to submit your listing and you’ll receive a direct contact from the Square Foot team.

Total Commercial

Total Commercial Commercial Real Estate Listing Site

Total Commercial has been providing commercial real estate listing information online since 1995. They position themselves as a full-featured commercial real estate listing service without the high-price hassles and publishing listings costs $120 per year per agent.

Cityfeet

City Feet Commercial Real Estate Listing Site

CityFeet, owned by CoStar, has listings for every state in the Country, but is primarily focused on New York City with custom search built for New York neighborhoods and boroughs. Listings include office space, retail space, industrial space, and other types of commercial property. In New York alone, they have 13,200 listings available.

Plans are available monthly or quarterly, with the Standard plan starting at $99/month and the Platinum plan which includes access to their partner network and top search placement, starting at $316.65/month.

Office Freedom

OfficeFreedom Commercial Real Estate Listing Site

OfficeFreedom is a comprehensive office space search engine with a global focus. The homepage allows you to break down your search globally, for the UK or for the US. With a portfolio of 10,000 business centers and 50 consultants around the world, they strive to make connections or offices, shared offices, virtual offices, conference space, light industrial and virtual offices.

Search Office Space acts as a broker rather than a search engine from a monetary perspective. That means there is a 10% rate charged for successful leases.

Showcase.com

Showcase Commercial Real Estate Listing Site

Showcase, owned by CoStar, is a search engine allows you to search for all types of commercial real estate including office, industrial, retail, multi-family, and land with options to buy or lease. Focused on the US and UK, there are thousands of properties to review.

It is free to list your properties on Showcase.com, though there are several advertising options to feature your properties, build out custom profiles, and more to feature your properties. You must contact the company to get rates.

The Broker List

The Broker List Commercial Real Estate Listing Site

The Broker List (tBL) is the CRE community’s first free online platform for finding brokers, deals, services and vendors. Verified members get access to share their listings, wants and transactions, via social media, e-blasts and RSS feeds. Features include easy migration of data via listing upload tool and concierge service to add and update teams and an internal messaging system.

RealNex Marketplace

RealNex MarketPlace Commercial Real Estate Listing Site

RealNex‘s Marketplace portal offers a free alternative to list and search a growing nationwide portfolio of property offerings. Built upon the 25-year legacy of PropertyLine and the innovative technology of Buzz Target, the MarketPlace launches with 200,000 listings across North America, totaling $300 billion for sale and 5 billion sf for lease.

LDCRE

Leavitt Digital LDCRE

LDCRE (Leavitt Digital) enables brokers and owners to increase local and global reach on listings through LDCRE’s national and international listing syndication platform into city based news websites.

It allows brokers to list their properties in one location and have it distributed through a long tail of local listing platforms.

Craigslist

Craiglist Commercial Real Estate Listing Site

Craigslist is one of the largest listing engines in the world, with tens of thousands of listings for every major geographic region in the world. In the Office & Commercial property section you’ll find a collection of listings for most major regions. Listings are free in this category as well.

CIMLS

CIMLS Commercial Real Estate Listing Site

With more than 370,000 registered members and $500+ billion in available property, CIMLS (the commercial investment multiple listing service) is a large commercial real estate listing service with all types of properties, throughout the united states. From land to retail, office and multi-family properties, there is a bit of everything on this search engine.

A basic plan is free and allows you to submit listings to the site, or you can upgrade to the $20/month gold membership which allows you to include additional images, documents, and lead generation tools in your listings.

Instant Offices

Instant Offices has a listings of office spaces around the world, with top searches localizes to the United States. There are currently 15,000+ offices in their listings, which include general office space, shared office space, managed office space, light industrial, and other general office locations.

Instant Offices charges a success fee and does not provide pricing or listing information for agents or brokers on their website. You have to contact them directly to learn more about partnership or operator connections.

BizBuySell

BizBuySell Business Listing Site

BizBuySell, owned by CoStar, has 65,000+ active for-sale listings of businesses including individual locations and franchises. The site includes several features such as broker matching and financing assistance for those interested in investment. If you are selling a property, a basic listing costs $59.95/month for 6 months, a showcase listing costs $79.95/month for 6 months, and a diamond listing costs $129.95/month for 6 months. The higher the listing level, the more exposure and features.

Land and Farm

LandandFarm Commercial Real Estate Listing Site

Land and Farm, owned by CoStar, specializes in farm land, ranches, commercial and residential property with land attached. Currently, the site has 680,000 listings across all categories and locations. Organized by state and with several hundred properties minimum per state is a substantially sized search engine.

Registration on Land and Farm is free, however, advertising costs may vary. There are three different types of advertising plans, the standard, the premium (4x more exposure) and the signature plan (10x more exposure).

Conclusion

If you’re looking for free commercial real estate listings or a Zillow for commercial real estate, there is likely a service or search engine available to help you. The above list will provide the necessary information needed to choose the sites that best fit your needs and budget for those looking for alternatives to LoopNet, CoStar or (now liquidated) Xceligent.

Top 10 Commercial Real Estate CRMs for 2024

Are you considering using a Commercial Real Estate CRM to optimize your business processes?

By utilizing features such as deal tracking, contact management, and client communications, a CRM can simplify your operations and support your commercial real estate marketing and sales efforts.

In this blog post, we will explore the advantages of using a commercial real estate CRM and provide an overview of the 10 best commercial real estate CRM software solutions currently available. Review key features, pricing, and all the other key considerations required to make an informed choice for your business.

What Makes a Good CRM?

Customer relationship management software is designed to help you manage and oversee the interactions you have with prospects, clients, and tenants seamlessly. Rather than a messy datebook or poorly formatted spreadsheet, a good CRM is a resource that streamlines and improves the process of engaging with key people in your business.

The Ultimate Guide to the Best Commercial Real Estate Listing Sites

Download this ebook outlining the top listing sites in the real estate industry.


Specifically, for commercial real estate companies, there are several benefits to having a good CRM in place, including:

  • Contact Management – A CRM system allows you to store all customer information in one place, making it easy to access and organize customer data.
  • Enhanced customer segmentation – With a CRM system, you can segment their customers based on various criteria, allowing you to target specific groups with relevant and personalized marketing campaigns.
  • Pipeline Management – A good CRM will ensure you follow up with deals when needed. No more forgotten calls dropped leases or lost prospects because someone in the office forgot to call them.
  • Better Collaboration – With a good CRM in place, your team can collaborate more effectively, especially if they are rarely in the office together.
  • Accountability – It’s easier to track and oversee how your team is managing prospects with a central system that everyone is accountable to.
  • Back Office Management – Some of the more robust CRM options offer back-office management as well, greatly reducing the time spent tracking multi-agent commission plans, sending or customizing invoices, and applying payments.
  • Customization and scalability – A good CRM enables customization so it can be used to handle specific business needs, as and when they arrive. There should also be a level of extensibility to the system so you can manage increasing amounts of data as you scale, and integrate third-party tools for additional functionality.

A good CRM will save you time, keep your data clean and organized, and ensure you follow up with prospects when needed. It is that enhanced accountability and communication that will have the biggest impact on your business.

What to Consider When Choosing a CRM?

What matters most when choosing a CRM for your business? It depends highly on your business and the specific needs you have in managing your relationships.

These might include:

  • Property Database Integration – For CRE companies, properties are as important as deals or contact records and need to be as fully integrated as possible. The best CRMs in this space do just that, allowing you to create a custom local database and link it to deals and prospects.
  • Marketing Tools – Integration with your existing email and calendar systems, and email marketing options (either via API or built-in tools) is vital to ensure you are following up with prospects at regular intervals and it is all tracked.
  • Accessibility – Real estate brokers are on the run constantly. A good CRE CRM needs to be accessible anywhere, either through a web browser or as a mobile app.
  • Technical Support – Because of how heavily customized these systems are, you should have support on hand who can help to get the most out of your system. This includes onboarding, technical support, and training documentation.

Drawbacks of CRM Implementation

Anytime you onboard new software there will be challenges and CRM is no different.

Whether you are currently using a locally installed CRM or are tracking everything in spreadsheets, there will be a learning curve for your team as you move so much of your business into a centralized system.

Importing all of that data can take days or even weeks to complete, and then you’ll need to train everyone on your staff to use the system and then follow-up frequently to ensure they are using it properly.

Compliance is key for a new CRM – without it, the system starts to fall apart quickly.

Fortunately, the five platforms we’re going to look at in this article are successful because of the support they offer new customers – in the form of onboarding, training, and ongoing support. Take full advantage of these resources to get the most from your new commercial real estate software.

What is the Best Commercial Real Estate CRM?

To help in selecting an effective CRM that fits your team’s needs, we’ve collected and reviewed the top 10 best commercial real estate CRMs for 2023 below including Salesforce, HubSpot, SharpLaunch, Apto, ClientLook, REThink, AscendixRE, Apptivo, Freshworks and Zoho.

Salesforce

Salesforce commercial real estate CRM

Salesforce is widely recognized as the number-one CRM option available today, and that customer-relationship expertise helps make it the most effective commercial real estate CRM on the market.

Salesforce commercial real estate CRM is a flexible, adaptable, intuitive, and completely cloud-based tool. Built on the award-winning Salesforce CRM platform, agents and firms can collect, analyze, and retrieve nearly limitless amounts of data in real time and at the touch of a button. Additionally, Salesforce CRM solutions are designed mobile-first, which means that users can enjoy full access to the entire catalogue of CRM capabilities, regardless of what kind of device they may be using.

Key Features

Salesforce offers a number of features built around how commercial real estate brokers operate on a daily basis. These include:

  • Contact Management – Ability to organize contacts, schedule tasks, and manage deals.
  • Opportunity Management – Manage all your sales deals with Salesforce while staying connected to the people and information you need to close every sale, from anywhere.
  • Lead Management – Show the impact of your marketing activities on your sales pipeline and invest your time on the hottest leads.
  • Email Integration – Ability to automatically sync and track everything from contacts and events to tasks and more directly from your inbox.
  • Sales Forecasting – Get a real-time view of your entire team’s forecast, including in-line forecast adjustments, and override visibility up and down the management hierarchy.
  • Files Sync and Share – Share and collaborate on files, publish the best and most relevant content, and track it all in real time. Quickly find what you’re looking for from anywhere, on any device.

Pricing

Salesforce offers a few pricing plans from $25-$300/user/monthly depending on the features used.

HubSpot

Hubspot Commercial real estate CRM

HubSpot’s CRM platform has all the tools and integrations you need for marketing, sales, content management, and customer service.

The CRM product tracks and manages interactions between a company and its customers and prospects. It enables companies to forecast revenue, measure sales team productivity, and report on revenue sources.

With detailed reports on sales activity, productivity, and individual performance, users can track their team’s performance toward and have all the data to coach the team to success.

HubSpot provides tools for social media marketing, content management, web analytics, landing pages, customer support, and search engine optimization.

Key Features

  • Reporting dashboard – Answer important questions about sales performance by bringing all your data together in one place. Get full visibility into your process so you can forecast effectively and deliver exceptional results.
  • Customer Profile Software – Get powerful context about the people and companies you’re emailing, right inside your Gmail or Outlook inbox.
  • Pipeline Management – Stop letting lucrative deals slip through the cracks. Add deals with a single click, assign tasks, and track progress in your dashboards.
  • Appointment & Meeting Scheduler – Eliminate the painful back and forth of meeting scheduling. Share a link that gives prospects the power to choose a time that works for everyone — it’ll automatically sync with your Google or Office 365 calendar
  • Sales Automation – Automate your sales process with a personal touch. Set up a series of personalized emails and follow-up tasks to ensure you stay top of mind throughout the sales process.
  • Live Chat – Connect directly with prospects when they’re actively engaging with your website. Route chat conversations to the right salesperson to build better relationships and close more deals.

Pricing

HubSpot’s free tools offer many “lite” versions of select tools featured in their paid products. There are limits to the free HubSpot account, which differ by feature and if you use HubSpot’s free CRM tools with Marketing Hub, the contacts you add to your free CRM tools end up in both places, which could affect your Marketing Hub subscription’s contact tier pricing.

The Sales Hub tiers pricing structure:

  • $0/month (Free)
  • $45/month (Starter)
  • $450/month (Professional)
  • $1,200/month (Enterprise)

SharpLaunch

SharpLaunch CRM lead management

SharpLaunch offers an integrated Lead Management tool that is both lightweight and powerful.

What differentiates SharpLaunch from other systems is that it is a fully integrated tool that is connected to your website to capture leads and also other components of the platform including Email Marketing, Document Portal and Reporting.

It also offers automated tracking capabilities of user behaviors such as CA execution, document downloads and email engagement. This

Key Features

SharpLaunch offers a number of features built around how commercial real estate brokers operate on a daily basis. These include:

  • Contact Management – View, organize and segment your contacts by property, by pipeline stage, or by custom tags.
  • Lead Capture – Build and grow your own database of leads by automatically capturing all website inquiries.
  • Automated Tracking – Get granular insights on customer interactions across your properties and marketing campaigns.
  • Reporting and Analytics– Vie and export detailed reports on your contacts and leads.
  • Integration– Integrate with other industry-leading CRMs including Salesforce, Hubspot and Apto.

Pricing

SharpLaunch offers a tiered-based pricing structure based on the number of properties. Pricing starts from $399/month and includes access to all features and tools in the platform.

Apto

Apto Commercial Real Estate CRM

Apto offers a web-based solution for managing customer relationships, properties, listings, deals, and back-office.

It is this approach that has helped them grow so quickly in recent years with a “built by broker, for broker” approach.

One of the things that makes Apto unique is that it is built on the Salesforce.com platform. A Salesforce embedded license is included in your membership, but you’re getting a system fully customized and optimized for commercial real estate brokers. As a result, it is possible to manage the full lifecycle of a deal from start to finish in the same interface.

Apto offers a number of features built around how commercial real estate brokers operate on a daily basis. These include:

  • Appointment Setting – Browsing ability to set appointments for clients against property and personnel availability.
  • Automated Tasks – Automation of lease-expirations, follow-up tasks, and more.
  • Renewal Management – The built-in stacking plan makes it easy to stay up to date on renewals and list a space at the right time.
  • Project Management – Built into the system is a CRM-integrated project management tool to keep track of milestones, tasks and events.
  • Collaboration – Deal creation is optimized for tracking relationships with multiple brokers involved in a deal.
  • Forecasting – Apto offers both commission estimates and probability estimates for your projection needs.
  • Back Office – The back office functionality includes a Book Deal Engine to capture transactions details, invoice creation and tracking, record monitoring for accounts payable and receivable, and agent split calculation.

Pricing

Apto offers a relatively straightforward pricing structure.

For a flat $89/month per user (billed annually), users gain access to all of the functionality in the CRM and Deal Management modules of Apto.

Back Office access is an additional $29/month per user (billed annually). This includes API access and Salesforce.com embedded license with either membership.

ClientLook

Clientlook commercial real estate CRM

Another highly customized all-in-one commercial real estate optimized CRM, ClientLook (now part of Lightbox) manages all three major components of a brokerage in one space – contacts, properties, and deals with heavy integration of the three.

Additionally, ClientLook offers extensive API integration with Google, MailChimp, RPR Commercial for REALTORS®, and TheAnalyst® PRO.

While flexibility is important, ClientLook also provides a bit of additional support for your legacy systems and communications tools.

Key Features

With three major components, ClientLook is designed to combine all of the facets of your business in one toolset. Features include:

  • Contact Management – The contact management system allows you to quickly log notes and emails, create and manage tasks, and sync everything to your mobile devices. This includes Outlook and Google Sync, Private Data management, teaming support for brokers working together on deals, and advanced importing and exporting features.
  • Pipeline Management – You can create deals and organize activities, files, emails and other resources accordingly. This also allows you to work with clients actively and record information in real time.
  • Property Management – ClientLook includes a personalized property inventory database, allowing you to relate any given property to specific contacts and companies in the database for easier management.

Pricing

ClientLook offers a similar pricing model to Apto with seats billed annually per user.

When paid annual, the price is $58/month/user.

They also offer a month-to-month plan for $69/month/user.

This includes their extensive support options as well with Virtual Assistance services, in-app chat, and a video library for training your team.

REThink

Rethink commercial real estate CRM

REThink (now part of Buildout) offers another Salesforce.com powered CRM option for commercial real estate companies, with full CRE database and prospect management support, deal pipeline features and reporting and analytics customized for the commercial real estate companies they work with.

Key Features

Key features of REThink include the following with a handful of additional features available at the Enterprise level for larger companies.

  • Contact Management – The core CRM offers the power of Salesforce with customization for commercial real estate companies.
  • CRE Database – Property management within the CRM, with the ability to integrate and tie each property to contacts, prospects, or deals in the system.
  • Pipeline Management – Deal creation and management tools that tie to prospects, contacts, leases already in the system, and properties.
  • Reporting and Analytics Tools – Reporting tools have been customized for CRE use, allowing you to drill into the information you care most about more easily.
  • Customized Onboarding – REThink offers a robust onboarding process that takes 6-8 weeks. This allows the system to be catered to your business and populated with relevant information, with the appropriate training to support your efforts.

Pricing

REThink offers a monthly plan (when billed annually) for the Team and Office options for a minimum of four users.

Additionally, there is a single one-time flat fee charged for REThink Onboarding. Onboarding is assessed on a per-customer basis depending on your needs in the CRM and is mandatory for all users.

There is also a multi-office and enterprise plan designed for larger firms – pricing for these plans is provided on a request-only basis.

AscendixRE

AscendixRe

 

AscendixRE is a commercial real estate CRM option built on the framework of both Salesforce and Dynamics 365. AscendixRE includes Salesforce/Dynamics 365 license. Besides, brokers already using one of the two leading CRMs on the market, can quickly integrate with their current systems.

Key Features

AscendixRE CRM tool can be customized to the needs of your brokers. Ascendix performs all customizations using their own team.

There are three different plans for AscendixRE CRM tool, with the top tier offering advanced supped of Salesforce features. The core features include:

  • Core Contact Management – Management of your contacts, activity tracking, property listing and lease tracking, deal and history tracking, all of them linked to one another to fit your tracking needs.
  • Dashboard Management – Create and display dashboards for key information to members of your team in real time, track lease expirations and other essential information.
  • Stacking Plans, Commission and Lease Tracking – Available as part of the Enterprise package, these advanced tools are powerful additions to any commercial real estate broker’s tool set.
  • Automated Tasks – Lease expiration tracking, follow ups, workflows, tasks management automation, mass edits, mass emails.
  • Email Integration – Easy integration for both Google and Outlook, MailChimp.
  • Ascendix Search – a geo-search, multi-criteria tool to create lists of prospects, properties, analyze your CRM data, export it to Excel.
  • Composer – The Composer allows you to generate custom collateral, brochures, and other documents your brokerage will be using by sourcing data and images from AscendixRE.
  • Property Listing Portals, Deal & Collaboration Rooms – AscendixRE Unlimited users can automatically publish and update their listings, invite prospective clients to private Deal and collaboration rooms.
  • Concierge Service – All Enterprise and Unlimited users can delegate contact management, data entry to Ascendix team at no additional cost.

Because of the variable nature of the AscendixRE plans, the best solution will depend on the size of your company and the way in which you want to interact with your data.

The Salesforce integrated solution, for example, offers no seat minimums and a lower entry price point per user. Also, it has special editions for Capital Markets, Land Brokers, Property Managers. The Microsoft Dynamics system works only with 5 or more users.

Pricing

AscendixRE offers three pricing options, with several add-ons available.

The base price for AscendixRE Foundations is $49/user/month. For AscendixRE Enterprise, the cost is $79/user/month. Concierge service, Ascendix Search, Commission Tracking, stacking plans are included.

AscendixRE Unlimited is $99/user/month and includes property listing portals, automatic lead capture, Deal and Collaboration tools. Every plan includes Salesforce license without user minimum.

The AscendixRE for Dynamics 365 option is a bit more at $95/user/month with a 5 user minimum to get started.

Apptivo

Apptivo is a CRM solution that brings together more than 50 applications on a single platform to help small and medium-sized businesses run their operations successfully. The integration of all applications offers a wide range of solutions for any business. Its unique features, combined with 24-hour customer service, offer users an incredible experience.

Apptivo integrates with tools including Google Workspace, Slack, QuickBooks, PayPal, Office 365, RingCentral, and Dropbox. This allows you to manage everything in one place without having to hop from app to app.

Key Features

  • Contact & account management
  • Partner relationship management
  • Opportunity pipeline management
  • Task management
  • Contract management tools
  • Lead, email and campaign management
  • Case management
  • Customer support portal
  • Support analytics
  • Reporting
  • Dashboard
  • Forecasting

Pricing

Apptivo offers 4 different subscription options:

  • Lite version: $8 per month
  • Premium: $12 per month
  • Ultimate: $20 per month
  • Enterprise: Prices for this plan may vary

Freshworks CRM

Freshworks commercial real estate CRM

Freshworks CRM is a cloud – based customer relationship management (CRM) solution that helps companies of all sizes manage their leads with the use of AI. Freshworks combines sales automation, marketing automation, chat and telephone in the same platform. This platform enables you to attract leads, engage with them as well as close deals and nurture your customer relationships.

Key Features

  • AI-powered features: Freddy AI captures, scores, and ranks leads.
  • Client communication: Make calls, send emails, or start chats within the CRM.
  • Custom features: Tailor modules, reports, and more to your company’s needs.
  • 24/5 support: All tiers include customer assistance via email, chat, or phone.

Pricing

There are several pricing options available depending on your needs:

  • Freshworks Free-for-Life: Unlimited users
  • Growth: $29/user
  • Pro: $69/user
  • Enterprise: $125/user

Zoho CRM

Zoho Commercial Real Estate CRM

Zoho CRM is currently used by 250,000 different companies in 180 countries. This platform helps businesses convert more leads, engage with their customers with the final objective of growing their revenue.

By integrating with live chat software, email, and social media, you can set up real-time notifications to be in the know any time a lead or customer interacts with your business. The real-time reports and insights ensure you can have up-to-date data at your fingertips no matter your location.

Other features include the ability to automate workflows, manage contacts, and manage deals from stage to stage. You can also build a sales process for your real estate agents so that prospective buyers get a consistent experience regardless of the team member they work with.

Key features

  • Automation – Automatically assign leads to sales reps using predefined filters based on territory, likeness of deal closing and much more.
  • Zoho’s AI – the technology suggests for the best time of the day to message your leads in order to optimize your response rate. In addition, the technology implemented into the software learns usage patterns so your team gets personalized suggestions in order to complete their daily tasks more efficiently.
  • Process management – You can generate leads from multiple channels including: social media, offline campaigns, business cards, online campaigns.
  • Lead scoring – The solution gives you the ability to see which leads your sales team should focus their efforts on.
  • Collaboration – Zoho gives you the ability to collaborate with your teammates by integrating a chat tool to your CRM.
  • Document management – Access important property information such as property details, transaction history and service reports.

Pricing

Zoho offers several different pricing options:

  • Standard plan: $14/month.
  • Professional plan: $23/month.
  • Enterprise plan: $40/month.

Conclusion

There are many different options when it comes to contact, property, and deal management for your commercial real estate company. The ability to more efficiently manage the different types of commercial real estate leases, contacts, automate important components of the follow-up process and cycle and score leads to maximize opportunity are all incredibly important.

Depending on the size of your company, the number of deals you manage on a routine basis, properties you need to enter, and the people who will be accessing the system, each of these platforms has something unique to offer.

7 Commercial Real Estate Marketing Trends To Expect In 2024

From building an integrated marketing stack to embracing the accelerated uptake of interactive tools, digital marketing materials, and AI, several trends have begun to establish themselves that will influence how companies approach commercial real estate marketing in 2024.

In this article, we’ll cover six of the most significant marketing trends that will impact the commercial real estate industry and how CRE firms operate as we continue through 2024 and the following years.

Here are 6 marketing trends happening right now that all commercial real estate teams need to consider:

1. Print Collateral Continues to Phase Out

The trajectory is clear: the digital wave is reshaping CRE marketing. Embracing this shift toward digital platforms allows for a more dynamic, cost-effective, and environmentally conscious approach to property promotion. As the industry evolves, the dominance of digital marketing over print collateral in real estate marketing seems inevitable.

The creation of digital assets is now simplified and different marketing platforms allow for fast set up and publishing of high quality property websites, digital presentations, virtual tours and other assets that keep potential clients engaged.

Print collateral, once the cornerstone of property promotion, is steadily making way for its digital counterpart. Here’s why:

  • Instant Accessibility: Digital platforms offer instant access to information. Property listings, high-resolution images, virtual tours, and comprehensive details are available at the click of a button. Unlike print materials, which have limitations in space and time, digital avenues allow potential buyers or tenants to explore properties at their convenience, from anywhere in the world.
  • Cost-Efficiency: Printing and distributing physical brochures, flyers, or catalogs incur significant costs. On the contrary, digital marketing significantly reduces these expenses. With the proliferation of social media, email marketing, and dedicated property websites, the cost-effectiveness of digital marketing surpasses that of print collateral.
  • Enhanced Engagement and Interactivity: Digital marketing allows for dynamic and interactive content. High-quality videos, virtual tours, 3D renderings, and immersive experiences captivate audiences far more effectively than static print materials. The ability to engage potential buyers or tenants on a more personal level amplifies the impact of digital marketing strategies.
  • Measurable Analytics and Targeting: Digital platforms provide robust analytics and targeting capabilities. Real-time data on user engagement, website traffic, click-through rates, and demographic information enable marketers to refine strategies, target specific audiences, and optimize marketing campaigns for better results—a feature print collateral cannot offer.
  • Environmental Impact: As sustainability becomes a focal point across industries, the reduction in printed materials aligns with eco-friendly practices. Embracing digital platforms minimizes paper usage, reducing the environmental footprint associated with print production and distribution.

2. AI Becomes a Dominant Force

As AI (artificial intelligence) continues to evolve, its role in reshaping the commercial real estate marketing landscape will become increasingly significant. Embracing this technological shift is crucial for industry players aiming to stay ahead in a rapidly changing market environment. AI is not just a trend; it’s a transformative force that will redefine how commercial real estate is marketed, bought, and sold in the years to come.

AI real estate example

AI will revolutionize the way commercial properties are marketed, creating efficiencies, enhancing decision-making, and providing a competitive edge. Here are a few use cases:

  • Data-Driven Insights: AI algorithms can process vast amounts of data and generate actionable insights. By analyzing market trends, demographics, consumer behavior, and property-specific data, AI empowers marketers to make informed decisions. This data-driven approach enables more targeted and personalized marketing strategies, optimizing the reach and impact of campaigns.
  • Enhanced Customer Experience: AI-powered chatbots and virtual assistants are reshaping customer interactions in real estate. These intelligent systems can engage with potential tenants or buyers, providing instant responses to queries, scheduling property viewings, and offering personalized recommendations based on preferences. This not only streamlines the customer experience but also frees up human resources for more complex tasks.
  • Predictive Analytics: AI algorithms can forecast market trends and property demand with remarkable accuracy. By analyzing historical data and identifying patterns, AI can predict future property hotspots, investment opportunities, and potential risks. This empowers real estate professionals to make proactive decisions and adapt their strategies accordingly.
  • Optimized Marketing Campaigns:  Machine learning algorithms can analyze audience behavior and preferences, optimizing ad placements and content delivery for maximum impact.

3. Utilizing ChatGPT: The CRE Marketing Trend of 2024

In 2024, ChatGPT will revolutionize CRE marketing by offering extremely efficient and personalized engagement. With its advanced AI capabilities, ChatGPT can handle a combo of tasks such as generating compelling property descriptions, creating tailored marketing campaigns, and providing instant responses to client inquiries. This not only saves time for brokers and marketing teams but also ensures a consistent and professional tone across all communications. As the demand for digital transformation in the commercial real estate sector grows, using ChatGPT will become a key trend, enabling businesses to enhance their marketing efforts and stay competitive.

ChatGPT’s ability to analyze market trends and provide data-driven insights will empower CRE professionals to make informed decisions quickly. By integrating ChatGPT into their marketing strategies, companies can not only improve client interactions but also gain a competitive edge through enhanced market intelligence and predictive analytics.

4. Adoption of Fully-Integrated Marketing Software

Another trend that commercial real estate is experiencing is the increased use of specialized “all in one” commercial real estate marketing tools and its integration with other tech tools, creating an API-driven tech stack that helps you optimize the marketing processes throughout the property lifecycle.

real estate integrations

The ability of integrating distinct technology into one stack has allowed for a streamlined flow of listing data from a CRM to content management systems, enabling listings to be published in seconds, syndicated to listing portals with a click of a button and sent out as an email campaign to clients.

What’s more important this synergy has greatly accelerated the speed of dissemination, ensuring up-to-date information is available 24/7.

Tips:

  • Consider adopting marketing tools that offer open integrations with other technology
  • Reevaluate your current tech stack considering inefficiencies and tools that don’t play well together
  • Improve workflows and processes that work, making your efforts repeatable and scalable

5. Rise of Interactive Tools

The ability to engage, empower, and facilitate informed decision-making through interactive tools will not only enhance the customer experience but also set forward-thinking CRE firms apart in a competitive market. As technology continues to evolve, embracing these interactive tools will be pivotal in shaping the future of commercial real estate marketing.

As we continue through 2024, the integration of interactive tools into marketing strategies is poised to reshape the industry.

interactive map

There are a range of interactive tools that commercial real estate firms are incorporating into their daily marketing schemes:

  • Interactive Property Sites – Replacing brochures and flyers, teams can build interactive listing presentations created for the optimal client digital experience. These sites allow user tracking and visitor reporting as part of a digital suite and can be easily shared on other digital channels to generate visibility.
  • Interactive Maps – Instead of visiting a site in person, a client will be able to interact with a base map of the property, exploring and gaining insight without having to leave their home.
  • Virtual Tours – Long gone are the days of scheduled tours. Now, a client can navigate through a property on a virtual tour, gaining all the information they need through this digital platform.
  • Document Portals – All the information a client will need is in one, easy-to-find location, this interactive element allowing clients to download any documents they may need right onto their device.

The movement to these digital futures is a shift that underpins the majority of commercial real estate marketing trends, allowing clients to access information faster than ever before, browse in their own time, and for CRE firms to streamline virtual communication by using interactive elements.

6. Emphasis on Data Privacy and Security

As the digital landscape continues to expand in the realm of commercial real estate, a trend set to dominate strategies in 2024 is the prioritization of data privacy and security. With increasing reliance on digital tools and data-driven decision-making, safeguarding sensitive information has become paramount for establishing trust and credibility in the industry.

Here’s why data privacy and security will shape marketing endeavors in commercial real estate in the coming year:

  1. Evolving Regulatory Landscape: Regulatory frameworks around data protection are continually evolving. Compliance with standards such as GDPR, CCPA, and emerging local regulations is imperative. Marketing strategies will emphasize adherence to these guidelines to build trust among clients and stakeholders.
  2. Consumer Expectations: Clients and tenants are becoming more conscious of how their data is handled. They expect transparency, ethical data practices, and assurances of data security. Real estate firms that prioritize and communicate robust data protection measures will gain a competitive edge.
  3. Risk Mitigation and Reputation Management: Data breaches and mishandling of sensitive information pose significant risks. Real estate marketers will focus on showcasing stringent security protocols, encryption measures, and data handling procedures to mitigate these risks and safeguard their reputation.
  4. Trust as a Competitive Advantage: Trust is a cornerstone of successful business relationships. Highlighting strong data privacy and security measures will be a key differentiator, fostering trust among clients and setting businesses apart in a crowded market.
  5. Investment in Cybersecurity Infrastructure: Real estate firms will allocate resources towards robust cybersecurity infrastructure. From encrypted communication channels to secure databases, these investments will not only protect sensitive data but also serve as a marketing point of assurance.

7. Harnessing Data and Analytics

The landscape of CRE marketing is being transformed by the power of data and analytics in 2024. By harnessing advanced data tools, CRE professionals can gain insights into market dynamics, tenant behaviors, and property performance. This data-driven approach allows for more strategic decision-making, enabling businesses to optimize their marketing efforts, tailor campaigns to target specific audiences, and predict future trends with greater accuracy. As the industry moves towards a more analytical framework, those who adopt these technologies will gain a significant competitive edge.

Real-time data analytics enable CRE marketers to track and adapt to market conditions as they evolve. This ensures that marketing strategies remain effective, enhancing the ability to attract and retain clients. By leveraging comprehensive data sets, companies can identify opportunities for growth, improve ROI on marketing spend, and provide clients with insights. The integration of data and analytics into CRE marketing is not just a trend but a fundamental shift towards smarter, more efficient business practices that will define the industry’s future.

Additionally, reporting capabilities are changing how CRE professionals present data to stakeholders. Advanced analytics tools offer customizable, easy-to-understand reports that provide a clear picture of marketing performance and property metrics. These reports have transparent communication with clients, investors, and internal teams, showing the value of marketing initiatives. As reporting becomes more complicated, it shows us a deeper understanding of success factors and areas needing improvement, driving continuous optimization in CRE marketing efforts.

Final Thoughts

As we navigate through 2024 and beyond, the commercial real estate landscape is undergoing significant transformations driven by digital innovation and evolving consumer expectations. From the gradual phasing out of print collateral to the emergence of AI as a dominant force and the integration of interactive tools, the marketing strategies employed by CRE firms are evolving rapidly.

By understanding and focusing on complying with marketing trends, commercial real estate firms are able to deliver exactly what their clients are seeking – no matter how complex.

Try SharpLaunch today

Learn how to streamline your CRE marketing operations and amplify your digital presence with an all-in-one solution built for busy commercial real estate teams.

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SharpLaunch and OfficeSpace.com join forces to supercharge CRE marketing success

We’re thrilled to announce our exciting new partnership with OfficeSpace.com. This listing syndication collaboration is set to be a game-changer, delivering numerous advantages to SharpLaunch’s valued customers.

Here are the key highlights you need to know:

Fully Automated

We’ve made it incredibly simple for you. With just one click, you can have all your properties syndicated on OfficeSpace.com. It’s powered by APIs, which means there’s no need for you to create a separate account on OfficeSpace.com. It’s all seamlessly integrated into your SharpLaunch experience

Nationwide Exposure

By partnering with OfficeSpace.com, you’re gaining access to a nationwide commercial real estate marketplace. This means your listings will have expanding visibility, reaching a broad audience of potential tenants and buyers across the United States.

It’s Completely Free

Yes, you read that right. As a SharpLaunch customer, there are absolutely no additional expenses involved. This partnership is designed to add value to your current subscription at no extra cost.

The Benefits of the Integration

  • Increased Visibility: Easily showcase your listings on OfficeSpace.com reaching an audience of over 4 million users.
  • All Uses: Nationwide exposure for all property types including office, retail, industrial, multifamily, land and special purpose.
  • Accuracy: Keep your property information up-to-date on OfficeSpace.com, ensuring no outdated listings.
  • Time Savings: Automatic syndication from SharpLaunch without having to manage or create an account on OfficeSpace.com

“We’re excited to announce our syndication partnership with SharpLaunch. This partnership allows us to provide more opportunities and more listings for the tenants and brokers we serve. Together SharpLaunch and OfficeSpace.com are creating a more positive CRE experience for all –  enabling brokers with more efficient marketing and tenants and buyers better access to commercial real estate across the U.S”, said Ember Erickson, COO at OfficeSpace.com.

“We are proud to announce our strategic syndication partnership with OfficeSpace.com. This partnership opens new avenues to showcase commercial properties and empowers our clients with broader visibility in the dynamic CRE market. The combined strength of our platforms will elevate property marketing and create unparalleled value for our clients”, said Bob Samii, CEO/Founder of SharpLaunch.

About OfficeSpace.com

OfficeSpace.com has established itself as a powerhouse in the commercial real estate market, attracting over 4 million users annually. Its robust platform witnesses tens of thousands of tenants and buyers actively searching for their ideal spaces each month. While its name suggests a focus solely on office spaces, OfficeSpace.com goes beyond that, covering every major asset class, including retail, industrial, mixed-use, and more.

About SharpLaunch

SharpLaunch is an all-in-one digital marketing platform for commercial properties. It provides an easy-to-use suite of marketing tools specifically built for CRE building owners, asset managers, and brokers who want to improve asset visibility, streamline marketing activities and save time.

Top Commercial Real Estate Events and Conferences 2024

With 2024 underway, CRE professionals can look forward to new opportunities for networking, honing their skills, and generating leads. Whether you want to attend or be an exhibitor, mark your calendar now.

Here are the top CRE events slated for the coming year complete with links so you can find additional information and register to attend in 2024.

IMN Winter Forum On Real Estate Opportunity & Private Fund Investing

January 17 – 19, 2024, Laguna Beach, US

IMN is excited to once again host the largest event of its kind on the West Coast: 19th Annual Winter Forum On Real Estate Opportunity & Private Fund Investing, January 17-19, 2024, The Montage Resort & Spa, Laguna Beach, CA.

Attracting 1000+ registrants each year this three-day event is renowned for its history of delivering critical market information, strategic insights and unmatched networking opportunities.

Event information

ICSC@WHISTLER

January 21 – 23,  2024, Whistler, British Columbia, Canada

This event provides the best source for high-level interactive discussion of key trends, challenges and opportunities facing the open-air shopping center community, including landlords, retailers, capital market participants, brokers and advisors.

Event information

ICSC@RED RIVER

January 31 – February 2, 2024, Dallas, TX US

Create connections and catalyze deals with the innovators, dealmakers and changemakers driving the marketplaces industry forward in your region. Advance your business goals and experience the latest trends shaping the spaces where consumers shop, dine, work, play, and gather.

Event information

The Multifamily Investor Network Conference

February 17, 2024, Houston, Texas, US

The Multifamily Investor Network Conference (MFIN) is a one-day event for multifamily investors, operators, vendors, and individuals interested in learning more about how to build wealth through real estate.

The goal behind The MFIN is to facilitate an environment that will assist to further educate individuals on multifamily investing from the industry’s top players while helping their attendees build valuable relationships that will propel their success in real estate.

Event information

NAIOP I.CON West

March 11 – 12, 2024, Long Beach, California, US

The premier event exclusively focused on the development, operation and expansion of industrial real estate, I.CON is the nation’s largest gathering of industrial real estate professionals.

Hear the big ideas, trends and new technologies in industrial development from the best in the business, and make new professional contacts in the enthusiastic networking environment.

Event information

MIPIM

March 12 – 15, 2024, Cannes, France

Established in 1990, MIPIM is a 4-day real estate event to meet the most influential players from all sectors of the international real estate industry.

It brings the entire value chain together and gives unrivalled access to the greatest number of development projects and sources of capital worldwide.

IMN Middle-Market Multifamily Forum

March 13 – 14, 2024, Miami, US

With a program uniquely targeted to both small and mid-sized owner/operators, IMN is excited to offer a deep dive into all of the issues, opportunities, strategies and trends impacting this group that comprises 75% of all multifamily investors.

Hallmark discussions will include Value-Add Strategies, Working with Institutional Capital and the famed Acquisitions Shark Tank. Led by distinguished industry experts, these discussions provide attendees with the knowledge and resources required to make well-informed business decisions.

Event information

ICSC@CAROLINAS

March 19 – 20, 2024, Charlotte, North Carolina, US

At ICSC Carolinas create connections and catalyze deals with the innovators, dealmakers and changemakers driving the marketplaces industry forward in your region. Advance your business goals and experience the latest trends shaping the spaces where consumers shop, dine, work, play and gather.

Event information

ICSC@MONTEREY

March 25-27, 2024, Monterey, California, US

At ICSC Monterey create connections and catalyze deals with the innovators, dealmakers and changemakers driving the marketplaces industry forward in your region. Advance your business goals and experience the latest trends shaping the spaces where consumers shop, dine, work, play and gather.

Event information

RETCON New York City

April 1-3, 2024, New York City, New York, US

RETCON brings together industry leaders, professionals, and enthusiasts alike to explore the latest trends, strategies, and technologies shaping the future of real estate. Located in NYC – the global epicenter of real estate – connect with experts from all over the world to assist your search for success.

You’ll find extensive opportunity in a networking environment and have the chance to learn more about the industry from professional guest speakers. RETCON has all of the tools you’ll need to elevate your game.

 

Event information

CCIM Annual Governance Meetings and Conference

April 14-17, 2024, Nashville, TN, US

CCIM (Certified Commercial Investment Member) Institute’s annual global conference brings top CRE professionals together to shape the future of the industry.

Event information

GlobeSt.com Multifamily

April 18, 2024, Aventura, Florida, US

GlobeSt. MULTIFAMILY SPRING, formerly APARTMENTS, may have a new name, however the high quality networking, deal-making, and insights you have come to expect over the past 30 years will continue, making it one of the most influential events in the US Multifamily real estate market.

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SIOR’s Spring 2024 Event

May 6-9, 2024, Fernandina Beach, FL, US

When you connect with other top commercial real estate professionals from around the world, you create greater possibilities—possibilities that advance your business goals.

SIOR brings leaders from every facet of industrial and office commercial real estate and across the globe together to share tactical knowledge, hear different perspectives on emerging market trends and form strong relationships that facilitate business deals.

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CRETech London

May 8 – 9, 2024, London, UK

Experience the largest trade show, most strategic networking opportunities, and world-class content covering every industry food group including office, multifamily, single-family, construction, retail, logistics, and hospitality in a fast-paced, electric environment.

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NAIOP National Forums Symposium 2024

May 8 – 10, 2024, Minneapolis, MA, US

NAIOP’s National Forums Symposium brings together prominent industry professionals from across North America to share best practices, strengthen relationships with fellow Forums partners, and identify how best to capitalize on business opportunities.

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BOMA International Medical Real Estate Conference

May 13 – 15, 2024, Orlando, FL, US

BOMA International’s Medical Office Buildings & Healthcare Real Estate Conference is the industry’s largest and most respected education and networking event. Each year healthcare real estate executives from across the country come together to discuss current issues and trends in developing, leasing and managing healthcare facilities in the new age of healthcare delivery.

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ICSC 2024 LAS VEGAS

May 19 – 21, 2024, Las Vegas, Nevada, US

ICSC Las Vegas is the premier ICSC event and takes place annually in May. It is a two- to three-day gathering of dealmakers and industry experts, who are driving innovation and evolution in the marketplaces industry.

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I.CON East

June 5 – 6, 2024, Jersey City, New Jersey, US

The premier event exclusively focused on the development, operation and expansion of industrial real estate, I.CON is the nation’s largest gathering of industrial real estate professionals.

Hear the big ideas, trends and new technologies in industrial development from the best in the business, and make new professional contacts in the enthusiastic networking environment.

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WorkX Conference

June 24 – 25, Dallas, Texas, US

WorkXConference combines expertise from corporate and commercial real estate, workplace, and facilities operations, strategies, acquisitions, technology implementations and planning. Whether your goal is to step up your workplace technology, renovate your existing assets, enhance your utilization of space and resources, or design and create environments to maximize employee productivity, Future Offices Winter will connect you with the stakeholders to make it happen.

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BOMA International Conference

July 13-16, 2024, Philadelphia, PA, US

Flexible work practices, incredible innovation and new occupant expectations are changing the form (and function) of commercial properties—and for CRE pros ready to make a difference, the opportunities are endless.

Join the event that is backed by the strength of the leading CRE organization, and let’s open the door to our industry’s next phase.

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CREW Network Convention

September 25 – 27, 2023, Vancouver, BC, Canada

At the CREW Network Convention and Marketplace, attendees will expand their network, be inspired, and hear the latest on what’s happening in commercial real estate.

In addition to a strong lineup of sessions, speakers and learning excursions, the convention also serves as a platform for 1,200+ commercial real estate professionals from all over the world to network.

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Exporeal

October 7 – 9, 2024, Munich, Germany

EXPO REAL is Europe’s largest real estate and investment trade fair. It represents the whole supply chain of the international real estate sector from conception and design through investment and financing, realization and marketing to operation and use.

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NAIOP CRE.Converge

October 8 – 10, 2024, Las Vegas, NV US

There’s no better opportunity for you to touch base with your peers and seize the opportunities you’ll find at our fall conference. More than 1,500 attendees are expected including developers, brokers, owners, investors, architects and engineers.

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2024 CoreNet Global Summit

November 1-3, 2024, Washington D.C

CRE summit that includes over 700 corporate real estate executives with a particular focus on effectiveness and value creation.

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CREtech New York

November 13 – 14, 2024, New York, US

CREtech New York will bring three days of the most exciting in-person event in the world of real estate technology and innovation.
No other event brings together so many landlords, asset managers, brokerages, construction companies, tech startups, venture capitals, thought-leaders, and more all under one massive roof.

Experience the largest trade show, most strategic networking opportunities, and world-class content covering every industry food group including office, multifamily, single-family, construction, retail, logistics, and hospitality in a fast-paced, electric environment.

MAPIC

November 26-28, 2024, Cannes, France

MAPIC is the leading event to showcase and discover the best of the international retail property market with over 8,600 participants from 78 countries, over 12,000 m² exhibition space and 100+ conference and pitching sessions.

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Bisnow Events

From January through November 2024, national and international locations

Bisnow Commercial Real Estate Events are all about networking and hosting expert speakers who discuss trends in multifamily, office, retail, industrial, mixed-use.

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Connect Conferences

Connect Conferences are part of Connect Commercial Real Estate, your one-stop shop for all things CRE, from daily news, to marketing solutions, live events and more. The Connect Conferences bring together the industry’s most active owners, investors, developers brokers and lenders for half-day afternoon events which combine panel sessions, special presentations, networking, exhibitors, award presentations and a closing cocktail reception.  Make the most of your time and meet with the industry’s best.

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Effortless Email Marketing: Introducing the Dynamic Email Builder

We’re thrilled to unveil a game-changing update to Sharplaunch’s arsenal: Dynamic Email Builder. This significant enhancement is ready to transform your email marketing strategy, offering a seamless and efficient way to create engaging campaigns.

With this new feature, you can say goodbye to the cumbersome task of copying and pasting content to your email campaigns. Instead, you can now automatically integrate your property content directly into your emails, saving time and effort while ensuring your communications are always up to date.

How does it work?

When creating an email campaign in SharpLaunch, you can select “Feature a Property” for single property campaign or “List of Properties” for multi-property campaign. You can then follow the steps of the the wizard to select the relevant property data points to include in your email campaign that will automatically populate the body of the email.

Data points you can automatically pull into your email:

  • Property name
  • Address
  • Photo gallery
  • Description
  • Amenities
  • Key highlights table
  • Broker contact info

Once you’ve populated the body of the email with property data, you can further customize the look and style to follow your distinct branding. With just a few clicks, you can create beautiful, mobile-friendly email campaigns that pull all the relevant property content already in your SharpLaunch account.

Benefits of the Dynamic Email Builder

Automated Content Creation

Dynamic Email Builder eliminates the need for manual data entry and copy-pasting by automating content creation, saving you valuable time that can be better spent on other tasks.

Up-to-Date Property Content

Ensure that your email campaigns always reflect the latest property data (property descriptions, photos, key highlights, broker contact information, etc), keeping your clients informed and engaged.

Enhanced Personalization

Customize your emails with the specific data points that matter most to your audience, increasing the relevance of your communications.

Improved Workflow and Efficiency

Streamline your workflow by integrating property data points (for single and multiple properties) directly into your emails, reducing the risk of errors and inconsistencies.

Two powerful options for automated email creation:

1. Feature a Single Property

With this option, you can showcase a specific property from your SharpLaunch database directly within your email campaign, along with a list of brokers associated with the property. Gone are the days of manually inserting property details, images, and broker information. Simply select the property you want to highlight, and Dynamic Email Builder will do the rest, including fetching all the relevant data points, ensuring your email recipients have all the essential information at their fingertips.

2. Feature a List of Properties

Sometimes, you may want to provide potential clients with a list of properties that match their criteria. Dynamic Email Builder makes this a breeze. Choose the “List of Properties” option, and you can select multiple properties to include in your email. Again, all the necessary data points, such as property type, images, and prices, will be automatically incorporated into your email template.

The Dynamic Email Builder is a game-changing update from SharpLaunch that empowers administrators in the real estate industry to create more efficient, personalized, and up-to-date email campaigns. By eliminating the need for manual data entry and copy-pasting, this innovative feature allows professionals to focus on what matters most – connecting with clients and showcasing their properties effectively. Embrace the future of email marketing, learn how to use the Dynamic Email Builder.

Tech Tools Revolutionizing Commercial Real Estate Sales

One of the prevailing misconceptions about the commercial real estate sector is its resistance to technological change. While it may have been the case in the past, the industry is now witnessing a shift in mindset. Business owners and professionals within the sector are beginning to understand the importance of technology in streamlining operations, enhancing productivity, and staying competitive in the market.

The commercial real estate industry has long been characterized by deals sealed with a handshake or on the back of a napkin. However, in today’s fast-paced and data-driven world, relying solely on traditional methods is no longer sufficient. The need for technological solutions is becoming increasingly evident.

Several key areas stand out when considering the role of technology in commercial real estate:

Streamlining the Sales Process

In Commercial Real Estate (CRE), efficiency is paramount, and technology plays a pivotal role in achieving this. CRE professionals have access to tools that help manage daily tasks, including sales-related activities.

Customer Relationship Management (CRM) systems, such as HubSpot and Salesforce, are particularly valuable. HubSpot’s CRM offers a user-friendly interface, email tracking, and lead nurturing capabilities. Salesforce, a global leader, provides a comprehensive CRM platform with extensive customization options, automation features, and advanced analytics. These CRMs help capture and analyze prospect data, aid in forecasting, and streamline the sales process.

Providing Insight into the Business

In the modern CRE landscape, data-driven decision-making takes precedence over gut feelings or experience. Tools like Microsoft Excel and Power BI are indispensable for data analysis and visualization. Excel, a widely-used tool, offers numerous possibilities for data manipulation. Power BI, on the other hand, presents data in a more easily digestible format, making it accessible to individuals who may not be well-versed in data analysis. These tools are crucial for presenting facts and tracking performance effectively.

Document Management

Effective document management is vital in CRE, especially considering the circulation of confidential agreements. Platforms like SharePoint and Dropbox Business provide secure solutions for storing, sharing, and collaborating on documents. These platforms enable tracking document access, ensuring efficiency in document execution. Additionally, they contribute to environmental conservation by reducing the need for physical paperwork, making it convenient for geographically dispersed teams to access and approve documents.

Property Page Customization

Customizing property pages is a significant aspect of CRE marketing and branding. Tools like Indesign, Webflow, and WordPress are commonly used for this purpose. They allow for easy customization of property pages to align with the desired look and feel. While these tools offer templates, tailoring them to match your brand image enhances professionalism and consistency. Ensuring user-friendliness is critical to technology adoption, as user-friendly platforms simplify tasks and enhance efficiency.

All-In-One-Solution

SharpLaunch is transforming the landscape of commercial real estate marketing with its innovative, all-in-one platform. Designed to streamline tasks and enhance efficiency for CRE professionals, SharpLaunch offers a unified solution that accelerates time-to-market and maximizes sales and lease volume. This platform directly addresses the challenge of multiple disjointed tools that often fail to integrate seamlessly, leading to inefficiencies and data-related issues.

Embracing technology in commercial real estate means acknowledging the industry’s need to adapt quickly to the changing landscape. As the world evolves, those who fail to keep up with technological advancements risk being left behind. This transformation is particularly relevant as the industry enters a new year, where significant changes are expected.

However, this transition can be a bit challenging. To help you get started, here are some key points to consider:

Identify Pain Points: Before diving into the world of technology, take the time to identify your specific pain points within your real estate business. Whether it’s a slow sales process, data management challenges, or document sharing difficulties, understanding your needs is the first step.

Prioritize Needs: Once you’ve pinpointed your pain points, prioritize them based on urgency and importance. Focus on the areas that can make an immediate impact on your business.

Choose the Right Tools: With your needs in mind, research and select tools that address your specific challenges. There’s no need to adopt every technology available; instead, pick solutions that align with your priorities.

Embrace Change: Technology adoption often requires a shift in mindset and workflow. Be prepared to adapt and learn how to leverage these tools effectively.

Final Thoughts

The future of technology in commercial real estate is promising, and it’s expected to bring significant advancements in the years ahead. These advancements will likely encompass integrated solutions that streamline various aspects of the industry.

As technology continues to evolve, the commercial real estate sector will undoubtedly undergo a transformation, offering professionals new opportunities to enhance their operations, improve efficiency, and stay ahead of the curve.

Try SharpLaunch today

Learn how to streamline your CRE marketing operations and amplify your digital presence with an all-in-one solution built for busy commercial real estate teams.

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Feil Organization Embraces Innovation by Implementing SharpLaunch for Property Marketing

The Feil Organization boasts an extensive portfolio of 26 million square feet of retail, commercial, and industrial properties, along with over 5,000 residential rental units, making it a prominent player in the real estate market. SharpLaunch, a technological powerhouse, specializes in cutting-edge solutions designed to transform property marketing strategies, enhancing visibility and engagement.

The Feil Organization, a renowned leader in the real estate industry, has partnered with SharpLaunch, a groundbreaking force in commercial real estate marketing. SharpLaunch is revolutionizing the industry by providing a unified platform that boosts efficiency, accelerates time-to-market, and maximizes sales and lease volume.

With an impressive portfolio spanning 26 million square feet of retail, commercial, and industrial properties, and over 5,000 residential rental units, The Feil Organization is undeniably a prominent player in the real estate market.

By leveraging SharpLaunch’s cutting-edge technology, The Feil Organization aims to enhance tenant engagement, streamline marketing efforts, and provide unparalleled visibility for its extensive real estate portfolio. This strategic alliance underscores a mutual commitment to innovation and market leadership, setting new standards in the rapidly evolving landscape of commercial real estate.

“SharpLaunch not only helped transform our marketing and leasing but also streamlined our operations. Its all-in-one platform simplified our workflows, saving time and allowing us to focus more on delivering exceptional service to our clients,” said Andrew Ratner, Chief Operating Officer and President of The Feil Organization

This partnership with SharpLaunch marks a significant step forward, promising a future where cutting-edge technology meets real estate expertise.

To learn more about how SharpLaunch, a pioneering force in commercial real estate marketing, partnered with The Feil Organization and is helping them overcome challenges while achieving remarkable success, read the full story

About The Feil Organization

The Feil Organization is a family-owned real estate investment, development, and management firm. Founded in 1950, they own, develop, and manage a nationwide portfolio of more than 26 million square feet of retail and commercial space, and more than 5,000 residential rental units. Headquartered in Manhattan, their portfolio includes premier properties in New York, New Orleans, Florida, Connecticut, Illinois, and Washington, D.C. www.feil.com

About SharpLaunch

SharpLaunch is revolutionizing commercial real estate marketing by providing a unified platform that boosts efficiency, accelerates time-to-market, and maximizes sales and lease volume. To learn more about SharpLaunch and its mission, please visit www.sharplaunch.com

Media contact – Sofia Guzmansofia@sharplaunch.com