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As a CRE professional, you want to make a good first impression with any potential client and want to be able to keep tenants and investors hooked. In an ideal world, your company would be the only place they look when they need commercial space.

A strong digital presence plays an essential role in accomplishing this goal as today, people expect to have access to the information they want in an easy-to-use, engaging way.

If your CRE company doesn’t have a well designed, user friendly commercial real estate website, you’re probably missing out.

When you take steps to build an impressive digital presence, you increase your credibility and make your CRE company look leading-edge. The right websites and emails will help people learn about your listings — and keep those listings top-of-mind. Plus, a user-friendly, well-designed digital presence helps investors and tenants trust you more.

There’s a lot to be said for the ROI your company can unlock when you dive into boosting your brand in the digital space. Let’s look at ten significant ways your strong digital presence can add value today.

1. Expand your audience

While digital natives have naturally aged into the majority in the last few years, the pandemic has forced most people to embrace the virtual world in new ways.

People are spending most of their time online these days, whether by working remotely, socializing via video calls, ordering groceries and meals, shopping for an ever-growing array of necessities, and catching up on social media.

Those who might have been hesitant to complete certain transactions digitally before are being pushed into digital adoption at a rapid clip.

All of these experiences are building a comfort and ease with a new virtual way of doing things in life, and this extends to all areas, commercial real estate is no exception.

You now have a prime opportunity to tap into this new, captive audience where they are spending most of their time – in front of their screens.

2. Extend your reach

At the same time, businesses are rethinking working spaces and headquarters. Employees are scattered across the globe, working remotely from home offices far removed from where their companies are located.

Traditional hotspots for different industries are changing as firms that once flocked to specific cities or areas are realizing that they have more freedom of location.

This means that potential clients might hail from much further afield and have different profiles for your particular market than before, so a strong digital presence becomes critical for both appealing to new interests and to stay nimble for changing trends in your area.

Enhancing your digital presence now gives you the freedom and flexibility to seize new opportunities as they arise, by diversifying your offerings and tweaking your presentations to attract new types of prospects.

3. Make a memorable first impression

Within the first moments of landing on your commercial real estate website, prospects will make a snap judgement about your firm based on your site’s aesthetics, ease of use, and how it compares to others they’ve recently visited.

A powerful but accessible web presence that uses modern, high-quality design will instill a sense of authority and trustworthiness. You want every visitor to have a memorable experience that will last them through their initial visit and beyond, even as they visit the digital assets of your competitors.

This applies to your main site, as well as every individual property site you create, including how you interlink them for a seamless user journey.

As many prospects will do more virtual tours and fewer physical tours, you need digital assets that capture the essence of each property to bring them to life.

Your online offerings should translate the in-person experience of touring your properties into a virtual experience that entices prospects by delivering a true feel of the space. Your sites should include videos, virtual tours, 3D rendering, detailed floor plans, vivid photos, and interactive maps that invite visitors to explore the neighborhood and engage with amenities.

4. Build business credibility

You can further cultivate your professional image by creating a comprehensive digital presence that includes in-depth property websites, customized property search capabilities, social media integration, and other helpful features.

Every aspect of your efforts, from search to mobile-friendly optimization, should be thoughtfully planned, consistently branded, and constantly updated. Especially now, you want to project stability and strength.

When you reliably deliver the latest, most accurate, and most detailed information about your commercial real estate offerings, prospects will see you as a trusted authority to turn to for their commercial real estate needs.

You can further develop an impression of expertise by being meticulous with your property websites and listings, offering thorough property descriptions, creating engaging interactive maps that deliver key location insights, and displaying the full scope of your portfolio while making all of your properties easily accessible via a robust search tool.

By reinforcing and layering your digital activities, you can build trust and confidence, position your company as an industry leader, and ensure you are ever relevant and ever present. The most effective way to do this is with a centralized, integrated technology stack that build on each other.

5. Create awareness

Regular business hours are from a bygone era. These days, schedules are stretched across day and night by our new normal of people working remotely from different locations while juggling different pressures.

Implementing a strong digital presence allows you to be always on, always ready to deliver an attractive presentation to a potential investor, buyer, or tenant.

If you put in the effort to do it right, your websites will do the work for you when you’re offline – continually attracting and capturing interest, engaging visitors and following them across the web to stay on their radar with targeted remarketing, and creating further opportunities to convert prospects.

It is also critical to ensure you are reaching potential buyers, investors, and tenants on every screen they may be using, which means optimizing your digital offerings for seamless delivery on all platforms and types of devices.

6. Attract more visitors

Nearly 80% of investors, tenants, and buyers start their CRE search online – and this number is certainly higher during the pandemic and will likely remain so moving forward. Expanding your digital footprint will put your properties on the screens of more prospects.

Choosing a commercial real estate marketing software can help you easily integrate social media into your sites, enhance search engine optimization (SEO) across your digital assets to boost your visibility for key search terms, and facilitate word-of-mouth referrals, social shares, and greater brand exposure by creating branded domain names.

Additionally, all-in-one web solutions like the ones SharpLaunch offers can automatically syndicate your property listings, so you will gain further exposure via top CRE listing sites and portals without having to lift a finger.

 

7. Get ahead of the competition

You can be sure that your competitors are scrambling to scale up their digital strategies and future-proof their businesses. In fact, the International Data Corporation (IDC) predicts that global investment in direct digital transformation will approach $6.8 trillion from 2020 to 2023.

This is across all industries, and despite the economic uncertainties caused by the pandemic.

Making smart choices by reallocating funds you had budgeted for activities that are on hold for the foreseeable future, such as in-person tradeshows and conferences, can fuel a savvy digital marketing strategy to achieve your short and long-term goals.

But to stay a step ahead of your competition, you will need nimble solutions that allow speed, efficiency, flexibility, and scalability. Now, it seems truer than ever that the only constant will be continual change, so you will need a proactive digital strategy to help keep you on your toes.

8. Make it easy to search properties

All the bells and whistles in the world will fall flat if potential buyers, investors, or tenants can’t find what they’re looking for on your site quickly and easily. As people spend more time on digital media, with the average daily consumption nearing 7.5 hours a day in 2020, digital fatigue has become an increasingly pervasive issue.

Most bleary-eyed visitors will have very little patience for anything that feels cluttered, disorganized, overly complicated, or cumbersome.

That’s why, now more than ever, it is crucial that your commercial real estate website includes a powerful, customizable property search engine.

A platform like SharpLaunch can help you seamlessly integrate all of your listings with an effortless property search experience that updates automatically in real time, tailored to your specs and perfectly aligned with your branding.

9. Centralize and interconnect your property marketing activities

By building a robust digital presence for your company and your properties, you can create a marketing hub that streamlines and reinforces all of your efforts. For example, your website can become the foundation for multichannel ad campaigns, remarketing initiatives, social media strategies, and email marketing activities.

However, you will need sophisticated software or support from a web development agency to integrate these efforts effectively.

The most cost-effective and successful choice would be an all-in-one solution that does everything well, rather than patching together different tools and services.

10. Target, track, measure engagement

Data is the superpower of digital media. Every online interaction with a prospective buyer, investor, or tenant creates a treasure trove of detailed information you can use to improve your marketing efforts. As users interact with your digital properties, they offer you valuable insights into their needs, preferences, and profiles.

You can use this data to target, segment, and tailor your outreach with more strategic, personalized approaches for specific audiences.

But even the best data is worthless if you don’t have the right tools to create marketing reports in place to process it into actionable insights. Make sure your website is capturing the key marketing metrics such as:

• website visitors
• traffic sources
• leads generated
• lead conversion rate
• document downloads
• executed CAs

You need to measure real-time performance and ROI for each of your properties, but also ensure you have access to portfolio-wide reports that simplify complex information to expedite sound decision-making.

Time is of the essence

The world is digital now. Even when the pandemic eases, many people and companies have forever altered the way they do business and interact with each other.

Some may not miss the in-person experiences involved in CRE transactions, and many may have fallen in love with the seamlessness of digital interactions. So, all those tech upgrades that have been sitting on your budget’s backburner – now is the time to really get them cooking.

As a commercial property owner, getting attention to your properties tops your to-do list.

Filling vacant space is as important as being on the radar of the commercial real estate companies operating in your market. Even the brokers who aren’t working for you can help to create awareness around your availabilities. When the broker community knows that you have space to lease, they’re much more likely to look to you when new clients arise with new needs.

The primary problem here is that brokers have countless pulls on their attention. To win their focus and keep it, you need to deliver something that truly adds value for them.

Using Technology For Better Broker Engagement

With streamlined best practices and the latest tech tools, commercial property owners can set themselves up for success. This, in turn, enables them to better connect with brokerages — and to stay on those brokers’ radar.

If that’s an opportunity you want to leverage for your property or properties, you need to deliver three key touchpoints. With consolidated, up-to-date information in these areas, you give brokers precisely what they want. That way, you’ll build rapport and stay top-of-mind with your local brokerage community.

Without further ado, the touchpoints brokers want from commercial property owners are:

1. A Full Inventory Of Available Properties

If you want brokers to think of your properties, you need them to know which properties you have available. You’ve probably made an effort here, like sending over a PDF of your available listings at the moment.

The problem is that most commercial property lists are static. That means they don’t get updated as your availability changes. That could lead to a broker thinking they’ve found the perfect spot for a client, only to discover that you’ve already got a lessee.

That won’t do your relationship any favors.

Plus, static availability lists aren’t searchable. That puts the burden on the broker to read and remember details from cramped flyers or multi-page documents.

But everything changes when you deploy a searchable property listing search engine. This allows you to maintain a continually updated, comprehensive portfolio that brokers can easily access. Then, you can add or remove listings as availability changes.

With search functionality, you can make things more convenient for brokers. They can refine your properties based on their client’s specific parameters, showing them precisely the information they need. It filters out irrelevant info, giving them a streamlined, simple way to locate available commercial property right when they need it.

Long story short, an updated, searchable property portfolio on your company website makes a broker’s life more convenient. And that makes them think more favorably of working with you — and showing your properties.

2. An Updated Availability List — Sent Directly To Their Inbox

A simple property search on your website is a huge asset when brokers think to use it. The problem, though, is that many brokers are too busy to go out of their way. That’s why you need to bring the information to them.

Sending a commercial real estate email blast with an updated availability list to the top of their inbox on a regular basis keeps your properties on the top of their mind. And because it provides the info in a place brokers want and expect resources — their email — it’s not unwelcome or annoying. Instead, it’s seen as helpful.

That assumes, of course, that your emails aren’t overly frequent. On the other hand, though, you don’t want to go too long between sending lists.

All told, it’s important to establish a consistent email schedule. Fortunately, an email marketing tool can help you here.

Not only can it support your establishment of a set emailing schedule, but it can also make getting those emails out a whole lot easier.

That’s because the latest commercial property email tools offer contact list integration. That way, you can feed contacts from your lead management tool into the email platform, then segment them based on the groups you want to target.

Beyond that, the right email marketing tool can help you highlight property imagery, tee up key details, and present the content in an enticing way.

Ultimately, it lets you put the info needed to empower and enable brokers straight into their hands.

3. Easily Accessible Property Information

With regular emails and updated availabilities on your website, you make things easier for brokers, helping to keep them engaged.

But once they get interested in a specific space, you want to be able to meet them there, too.

Enter: individual property listing websites.

On a webpage specifically created for the individual property, you can display all of the relevant information about the building, the space, and more.

Your listing page can include floor plans, an image gallery, virtual tours, available amenities, building awards and certifications, or anything else you want brokers to know. You can also make additional content — like flyers or data sheets — downloadable on the page.

Plus, because your individual listing page (along with your commercial real estate website in general) can be mobile-friendly, brokers can use it even when they’re in the field or at a showing.

With robust individual listing pages, brokers get access to all of the information they want at the click of a button. There’s no need for them to reach out to you and wait on a response. Instead, they get empowered to discuss your available space with any client, knowing they can easily pull up information to answer any questions that may arise.

Engaging with brokers isn’t easy, but it’s one of the best things commercial property owners can do to ensure their locations are continually leased.

Fortunately, using the latest technology can make things faster, simpler, and more convenient for you, while doing the same for the brokers in your Rolodex.

With three key touchpoints — a property listing website, a regularly emailed availability list, and a secure platform for property specs — you give brokers the engagement they want, where, when, and how they want it.

Marketing office space for lease requires you to have a clear sense of your target audience and the property-level criteria that impacts their needs.

Your messaging, positioning and marketing strategy need to be perfectly in sync in order to resonate and match the demands of your future tenants. This is the foundation of an effective marketing campaign and will drive how you advertise your office properties.

How to market office space

Marketing office space involves promoting the features and benefits of the space to potential tenants in order to attract them to lease or rent the property. This can be done through various methods such as advertising on CRE listing services, print advertising, real estate agents, networking events, and open houses.

It is important to highlight the unique selling points of the space, such as its location, amenities, and size, and to create high-quality marketing materials, such as photographs and floor plans. Additionally, offering incentives such as discounted rent or customized build-outs can also help to attract potential tenants. Building relationships with local businesses, developers and other stakeholders can also be helpful in finding and retaining tenants.

Below are three key best practices to consider when marketing your office space for lease:

1. Organize All Essential Content

Property Description

An effective property description helps tell the story of your property, the location, amenities and other relevant details to help prospects get a summary of key information they need. Make sure to highlight overall building, key features, the location of the property, and its proximity to area amenities.

Building Specifications

For potential tenants looking for office space, building specifications and health standards are absolutely critical and can be a key advantage to referenced throughout the leasing process.

Specific building specifications to include:

• Column spacing
• Internet connectivity
• HVAC systems
• Car parking

Onsite Amenities and Tenant Services

The more information you provide, the better. Potential tenants often view several similar properties that may meet their needs, by listing all the amenities, you allow them to compare all the advantages and facilities available easily. This may include listing the following:

• Bicycle storage
• Conference center
• Fitness center
• Restaurants or cafes
• Upgrades or recent renovations
• Security services
• Janitorial services

Professional Photography

When it comes to viewing a slew of potential properties online, the right kind of photography can ensure your office space makes it to a prospective tenant’s shortlist.

As previously mentioned, potential tenants will have eyes on several similar properties, so a high-quality photography will help highlight the space’s best facets and illustrate any noteworthy features.

Using a mobile phone to take a few shots won’t cut it though, hire a professional photographer who can expertly capture your property’s best angles.

Quality images like these are evergreen and can be used over and over in marketing materials.

Video Content

Even professional photography can only get you so far. Video can help bridge the gap between a digital and a physical visit to the property. Aerial drone footage will emphasize location and layout, while interior videos can show how the facility is configured.

Arena Tower Film by Kilograph

Location Maps

Location is everything and should be communicated front and center.

For example, a shipping company would want to know if a property is located near a highway, as this would benefit transit times.

Companies may also want to take note of a property’s proximity to residential neighborhoods, where staff could reside. Be sure to paint a complete picture of the surrounding area using a custom map, including points of interest such as:

• Local restaurants
• Cafes and bars
• Gyms and fitness centers
• Metro stations
• Access to major transportation

Floor Plans & Test Fit Plans

Office tenants want to understand the visual layout of all available spaces, including the square footage, floor number, suite number, rent type and lease terms.

All these details should be neatly packaged in a downloadable PDF as floor plans and possible fit plans.

Building Certifications

If the property has received a building certification, list them on your description and advertise them to the appropriate audience. This can be a major selling point to the right prospective tenant if you properly promote the property in a place they will see it.

Here are a few of the green building certifications currently available:

• LEED
• Energy Star
• BREEAM
• Green Globes
• Living Building Challenge
• National Green Building Standard
• GreenGuard
• WELL Building Standard
• NABERS
• Green Star
• CASBEE

Team Members

An opportunity to showcase your expertise, share vital information about your office real estate company and put a face to the name.

Here you can detail your experience working with tenants landlords and the solutions you offer to various clientele.

Existing Tenants

Your existing tenant base is one of the most vital tools you can leverage to build confidence in new tenants.

Social proof gives you instant recognition, instilling a level of trust in just a few words. Put your existing tenants on display, and similar businesses will follow.

Not only does like attract like, but it can also be seen as advantageous for companies to be in the same office space to create some synergy.

2. Create Key Marketing Assets

Office property investors and tenants must assess several different opportunities at once against dozens of crucial criteria. Naturally, there is a lot to consider.

Potential clients can weigh their options more efficiently by viewing a document that includes key lease information in a digestible format.

Critical marketing assets like these should be viewable and downloadable on your commercial real estate websites, because interested parties may lose interest or find it frustrating to have to dig for basic information.

Here is the most vital marketing information you should include when leasing an office space:

• Property Website
  A dedicated property website highlights the property details, location, configuration, and other key elements for someone who might be evaluating multiple locations at the same time. Information should be clearly presented and easy to reference.
• Property Flyer/Brochure
  Prepare both PDF version and print version of your brochure with a professional layout that can be easily shared or printed for future reference easily.
• Printed Floor Plans
  Prepare professional floor plans and test fit plans with your branding that can be converted to PDF for online sharing and printed to provide during property tours.
• Email Templates
  Your email templates should be designed to highlight key elements of your property. Create unique templates for announcements, followup messages, nurturing messages for prospects, and other key communications.
• Promotional Items
  Having branded promotional items on-hand during your property tour is an effective way to gain an edge and make your property tours memorable.

3. Promote Your Office Space

Once your office space website is ready, the next phase requires the preparation of digital, print and email-based marketing materials to promote the property. These marketing campaign efforts will help to expand your visibility, beyond your existing audience and help bolster your brokers ability to find prospective clients.

Where is the best place to advertise an office space for lease?

There are many effective channels to create buzz, the ones listed below are considered the most effective:

Display on Your Company Website

Individual property sites are a small piece of a larger ecosystem.

Your company’s digital footprint must always be interlinked, meaning your listing website should always link back to the main company website, where all properties are aggregated and on display. On the main website, you can highlight different properties based on the unique visitor’s interests.

By using an interactive property search engine, site visitors can filter properties by location, property types, availability and more.

This tool also helps to highlight related office spaces, ensuring your relevant properties do not go unnoticed.

Send Your Own Email Campaigns

Leverage your database by sending out emails that notify potential tenants when an office space is available for lease.

Using email templates, you can easily slot in the relevant information quickly to save on time, adding the different properties and locations in your roster. To turn your database into deals, you should consider the following when sending out an email campaign:

• Segmentation – Use metadata about the contacts on your list to segment based on location, interest, property type, and previous client status. This will allow you to send emails only to those who find them relevant.
• Customize Messaging – With those segments, you can now customize your messaging to target individuals based on several factors. Write emails for investors, potential tenants, and previous clients. Write for specific pipeline stages as well – if someone is just beginning their search, messaging should be different than if they just requested an on-site tour.
• Nurture New Prospects – Proactive outreach is an effective way to leverage your email list and garner interest in a newly listed property. Email can also help nurture new prospects. Contacts who complete forms but don’t answer the phone can be sent relevant emails over a series of weeks to keep your company top of mind and push them further down the funnel.

Use this guide to help you get started with email marketing.

Get Listed on CRE Portals

Listing your property on mainstream commercial real estate listing websites is a no brainer. It would be best if you also considered putting your office space onto regional market sites that focus on geography and websites that cater specifically to office properties.

Promote on Social Media

A strong social media presence is essential for prospects, as it is another vehicle to instill trust and push out relevant information. This, however, should be taken with a pinch of salt. Time spent on social media channels should correspond to their investment return; don’t overextend yourself in this department.

If you want to learn how to leverage social media marketing for your office space, check out our comprehensive guide.

Launch Paid Advertising Campaigns

Paid advertisements are still the fastest way to reach your desired audience, and there are many advertising opportunities you can explore. Nowadays, it’s easy to create, test, revise and run ads within a day. To understand how to best curate your message, define an advertising budget and launch a successful campaign, consider the following advertising tools:

• Google AdWords – Google’s ad network reaches 92% of all Internet users through web searches, display ads, retargeting, mobile devices, and video. If someone searches online, you can likely reach them with an ad in Google’s network. Even better, you can do it in just a few minutes and segment based on specific search terms, location, and demographics. There is no better way to quickly target a specific audience for your campaigns.
• CRE Industry Sites – Industry news sites and blogs often sell advertising that is guaranteed to reach a target audience. Especially if you are in a large market that caters to tenants in a specific geographic region, this type of advertising can be highly targeted, allowing you to reach a high number of visitors quickly.
• Trade Journals – In an information-centric industry, CRE trade journals remain relevant for commercial real estate professionals. Advertising in these can help target individuals looking for new properties or partners who can help bolster the visibility of your property to a larger audience.

Office Property Website Examples

101 Marietta

Atlanta, GA
Owner: Dilweg Companies
Marketed by: CBRE

Bank of America Tower

Charlotte, NC
Owner: Hines
Marketed by: Lincoln Harris

99 High Boston

Boston, MA
Owner: Nuveen
Marketed by: CBRE

33 Arch Street

Boston, MA
Owner: Nuveen
Marketed by: CBRE

How many customer journeys begin with Google? Even if the final transaction is completed offline, the journey to a decision usually starts at the search bar.

We all know the challenges and dedication involved in a worthy commercial real estate SEO strategy, but there is a quick win many owners and property managers are ignoring that can help your properties establish their own online presence and convert more visitors.

One of the best ways to make a good first impression, and ensure your property listing gets search visibility is to create a Google My Business for your property.

What is Google My Business?

​​Google My Business (also known as GMB) is a free service to promote local businesses online. It helps people instantly identify search results that are relevant to where they are.

With a business profile, your business will have an online presence in Google Search and Maps — this allows you to respond to reviews, post photos, offers, and add or edit your business information as and when you need it.

By having a business website on Google, when people go to learn more about your properties, the information is there in a clear, prominent, and professionally presented way. It’s a win-win.

What are the benefits of using Google My Business for your property?

The main advantage of creating a Google My Business listing is the added visibility it gives your property.

With a Google My Business profile, you can assure that your listing will appear in the first half of the front page of Google as well as Google Maps – in a dedicated business listing.

This added visibility also comes with credibility. It instantly tells your visitors that they are in the right place and that you offer the service they are searching for.

A GMB profile can also help with your wider SEO strategy. A verified and optimized Google My Business profile stands a greater chance of being in the top search results of local businesses and it can also contribute to your overall website rank.

This is because Google’s local search results are based on “relevance, distance, and prominence.”

Your Google My Business account provides social signals to Google that contribute to these factors. Google sees the profile of organic traffic to your site, people can leave reviews, and you can add crucial business details such as website, contact information, and opening hours. It also helps Google understand your business. By creating this account, you are speaking the language Google understands, clearly and consistently.

 

What’s more, it’s free and easy to set up. So, now you’re ready to create your GMB account, here’s what you need to do to get started:

How to create a Google My Business page for your property

Step 1 – Head to Google’s business page

First, go to www.google.com/business and click on the “Manage now” button located at the top right-hand corner of the page.

Make sure you are logged in to Google with the email you want to associate with your property listing first. If you are not logged in, Google will ask you to log in.

If you are logged in with a personal account, you can switch which account is active by clicking on the icon in the top right corner and choosing the Google account you want to use.

 

Step 2 – Find your property

Before creating a listing, Google guides you in searching for your property to see if it is already listed in the Google maps database.

If the address is already in the system, you can select it from the dropdown after entering the address.

If it is not listed in their database, you’ll be able to add it by selecting “Create a Business with this name” and fill in the relevant information.

 

Step 3 – Add Your Property to the Database

You will be asked to choose the name of the company, category, location, and contact information. This is a very important step given that it will help your tenants or visitors find your building in Google Search. This is a mandatory step.

You will be asked to add a location where customers can go to, this can be a store, an office, etc.

Furthermore, you will be asked to add a location where you offer your services. This step is optional but it is highly recommended you fill out this information since it will help you attract interested tenants or investors.

Once you have entered your location, you will be asked to provide contact information to show to your visitors. This is very important to help provide better customer service and overall experience.

Finally, you will also be asked to verify your business by post. For any business/ property you wish to list, you will be asked to verify it. This step is not mandatory and you can fill it in later on.

 

After the verification, Google will ask you to fill in some additional information in relation to your business.

You will be asked to add a company description. This will enable customers to have a quick overview of the business/ property.

Another important feature to consider is adding photos of your property building to your listing. This helps customers have a more detailed view of your property and help you generate trust and credibility.

Finally, in order to complete your property listing, you must verify it. You will be able to keep updating specific details about your property, but these will not be displayed publicly until you have been verified.

If you have multiple properties you want to list at the same time, Google also has a bulk upload tool available.

Go to the Main Menu and select “Add business” and select Import businesses.

Google provides a template you can download in .CSV or .XLS to make this process easier.

Just transfer your property details into the layout they provide and upload the file back into the system to automatically add all of the properties to their database.

Be careful not to accidentally change the format as it is important they match up.

Your finished spreadsheet should look like this:

Step 4 – Verify Your Property

Once you have added your property to the system, you will be able to view all the information related to your listing in the “information” option on the left-hand side of the page. Here you can edit specific details such as phone number, add a company description, add photos, and much more.

It’s not quite ready for publication yet, though. First, Google needs to verify that you do in fact operate this location.

To verify your contact details, you have two options.

1. If you’ve previously verified your business’s website with Google Search Console, you can be instantly verified in Google My Business
2. If you have not yet done so, you’ll need to use the postcard verification option. If you have chosen this option, make sure you do not edit your business name, address or category while you wait for your verification postcard. You should also make sure not to request a new code.

You can also request a bulk verification for 10+ locations.

Google will mail a postcard with a shortcode on it to the address you’ve just entered into the system.

You can continue setting up the profile in full, but it won’t be verified and published until you have received that code and entered it into the system.

Step 5 – Manage Your Listing

Once created, it’s important to keep your listings as up-to-date as possible. Offer the option for users to message your business directly, add a description for a richer, and more engaging listing, and add up to date photos to convert more impressions into clicks.

These are powerful resources that can be leveraged to build traffic to your website, build rapport with tenants and investors, and generate real interest in your property.

If there are new photos taken after renovations or updates, add them to your Google Business listing, if your website URL changes or contact information changes, update it as soon as possible.

By taking full advantage of this resource, you can benefit from a powerful tool that will generate increased exposure in Google while generating increased organic traffic.