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Feil Organization Embraces Innovation by Implementing SharpLaunch for Property Marketing

The Feil Organization boasts an extensive portfolio of 26 million square feet of retail, commercial, and industrial properties, along with over 5,000 residential rental units, making it a prominent player in the real estate market. SharpLaunch, a technological powerhouse, specializes in cutting-edge solutions designed to transform property marketing strategies, enhancing visibility and engagement.

The Feil Organization, a renowned leader in the real estate industry, has partnered with SharpLaunch, a groundbreaking force in commercial real estate marketing. SharpLaunch is revolutionizing the industry by providing a unified platform that boosts efficiency, accelerates time-to-market, and maximizes sales and lease volume.

With an impressive portfolio spanning 26 million square feet of retail, commercial, and industrial properties, and over 5,000 residential rental units, The Feil Organization is undeniably a prominent player in the real estate market.

By leveraging SharpLaunch’s cutting-edge technology, The Feil Organization aims to enhance tenant engagement, streamline marketing efforts, and provide unparalleled visibility for its extensive real estate portfolio. This strategic alliance underscores a mutual commitment to innovation and market leadership, setting new standards in the rapidly evolving landscape of commercial real estate.

“SharpLaunch not only helped transform our marketing and leasing but also streamlined our operations. Its all-in-one platform simplified our workflows, saving time and allowing us to focus more on delivering exceptional service to our clients,” said Andrew Ratner, Chief Operating Officer and President of The Feil Organization

This partnership with SharpLaunch marks a significant step forward, promising a future where cutting-edge technology meets real estate expertise.

To learn more about how SharpLaunch, a pioneering force in commercial real estate marketing, partnered with The Feil Organization and is helping them overcome challenges while achieving remarkable success, read the full story

About The Feil Organization

The Feil Organization is a family-owned real estate investment, development, and management firm. Founded in 1950, they own, develop, and manage a nationwide portfolio of more than 26 million square feet of retail and commercial space, and more than 5,000 residential rental units. Headquartered in Manhattan, their portfolio includes premier properties in New York, New Orleans, Florida, Connecticut, Illinois, and Washington, D.C. www.feil.com

About SharpLaunch

SharpLaunch is revolutionizing commercial real estate marketing by providing a unified platform that boosts efficiency, accelerates time-to-market, and maximizes sales and lease volume. To learn more about SharpLaunch and its mission, please visit www.sharplaunch.com

Media contact – Sofia Guzmansofia@sharplaunch.com

New Lead Management Improvements for Speed and Scalability

This month we’re launching significant new enhancements to the Lead Management & CRM system.  The goal of this new release was to help improve overall performance and make lead management faster, easier and more scalable than ever before.

Here are the key improvements:

10X Increase in Speed

Scalability is a strong focus for us, and it’s important to make sure that we can support the rapid growth in the number of queries our systems needs to handle. To this end, you will now experience lightning-fast search capabilities when you filter and search for leads with a significant reduction on waiting time for results.

Increase Pagination Limit

Pagination has increased from 25 to 250 leads per page to reduce the need for excessive clicking and scrolling. This way you can have a more organized and efficient workspace when working with large datasets.

“Last Visited” Timestamp

We have introduced a new data point that includes a timestamp for the last time a user has visited one of your property sites. This valuable data point enables you to engage with leads more strategically, understanding their recent interactions and tailoring your approach accordingly.

“Not Executed CA” Filter

You will now have the ability to filter and export all of your leads that did not execute the CA (confidentiality agreement) for any given property listing. This feature empowers you to focus your efforts on leads that require additional attention, ensuring a more targeted and effective approach to lead management.

Import 2X More Leads

The enterprise email plan now can accommodate up to 50,000 imported contacts into the Leads section. With this substantial increase, managing extensive contact lists becomes a breeze, empowering your team to scale operations, boost productivity, and forge stronger connections with a wider audience.

 

These enhancements reflect our continuous dedication to provide SharpLaunch customers with cutting-edge tools that empower their success. By incorporating these improvements into your workflow, you will not only save time but also unlock new possibilities for growth for your team.

 

 

8 Best Practices to Improve Your Email Deliverability

Mastering the intricate dance of commercial real estate email marketing presents a critical challenge: ensuring your meticulously crafted messages reach the coveted inbox of your target recipients. It can be disheartening to witness your carefully crafted emails ending up in spam folders, despite the considerable effort and time you’ve invested.

This guide will provide expert tips provide a distinct pathway to improve your email deliverability, guaranteeing that your carefully curated content finds its home in the recipient’s inbox, bypassing the detours of the spam folder.

What is email deliverability?

Email deliverability refers to the ability of an email message to successfully reach the recipient’s inbox without being filtered out as spam or being bounced back.

What factors contribute to email deliverability?

Several factors contribute to email deliverability, including sender reputation, the quality of the email content, list management practices, and technical considerations like proper authentication (SPF, DKIM, DMARC). A high email deliverability rate ensures that your messages are not only sent but also received and seen by your target audience, maximizing the impact of your email marketing campaigns.

How can you improve your email deliverability?

Improving email deliverability involves implementing a combination of best practices to ensure that your emails reach the intended recipients’ inboxes. Here are some effective strategies:

1. Don’t Use Purchased Lists

When you buy email lists, you often acquire contacts who have not explicitly opted in to receive emails from you. This can result in a higher likelihood of recipients marking your emails as spam or unsubscribing, negatively impacting your sender reputation.

Purchased lists are also more likely to contain outdated or inaccurate information, increasing the likelihood of bounced emails and further damaging your sender reputation.

2. Use the Same Sender

Make sure to use a consistent “From” name and email address for your emails. If your sender name switches all the time, you will increase the possibility of getting flagged by spam filters and make it less likely that your emails will be delivered.

3. Send Consistently

When emails go out in erratic spikes, you might see higher rates of rejection and a lower overall sender score. Sending consistently over time is an important way to avoid this and reduces chances of getting identified as spam.

4. Avoid Spam Trigger Words

Email service providers (ESPs) and spam filters are designed to identify and filter out emails that exhibit characteristics commonly associated with spam. Using words or phrases that are commonly found in spam emails can trigger these filters, leading to your emails being marked as spam or, in some cases, blocked entirely.

  • Words that include “discount”, “promotion”, “limited time”, “act now”, etc.
  • Using characters in your subject line like “, >,! etc.
  • Writing in All CAPS

5. Manage Your Email Lists Effectively

Maintaining list quality is the utmost and most important factor for deliverability. Regular list cleaning contributes to higher deliverability rates and better overall email marketing performance. Here are a few ways to clean your lists:

  • Remover Hard Bouncers
    Regularly review your bounce reports and promptly remove hard bouncers from your list. By addressing hard bouncers promptly, you contribute to a cleaner and more accurate email list, which positively influences your sender reputation and, in turn, improves email deliverability.
  • Remove Inactive Subscribers
    Identifying and removing subscribers who haven’t engaged with your emails in a long time helps improve engagement rates. Inactive subscribers can contribute to lower open rates, which may signal to email service providers (ESPs) that your content is not relevant.
  • Update Contact Information:
    Keep your contact information up-to-date by removing invalid or outdated email addresses. High bounce rates can negatively impact your sender reputation and deliverability.

6. Segment Your Lists

Segmentation strategies allow you create a more personalized and relevant content for your target recipients that positively influences your sender reputation and contributes to improved email deliverability. For CRE emails, you can consider segmenting your list by investment/buying criteria, property types, geography and stages in buyer journey.

7. Authenticate Your Domain with SPF, DKIM, and DMARC

Authenticating your domain with SPF, DKIM, and DMARC significantly helps with email deliverability. These authentication protocols play a crucial role in verifying the legitimacy of your emails and preventing unauthorized parties from sending emails on your behalf.

Luckily, for SharpLaunch customers the platform has a robust email infrastructure with these authentications in place.

8. Make it Easy to Unsubscribe

By including a clear and functional unsubscribe link in your emails, you not only comply with CAN-SPAM regulations but also contribute to a positive sender reputation and maintain a healthy email list.

SharpLaunch Announces Advisory Board to Drive Real-Time Data and Analytics in Commercial Real Estate

 

The Formation of SharpLaunch’s Technical Advisory Board (TAB) Highlights the Immediate Requirement for Enhanced Access to Real-Time Data and Advanced Analytics in CRE Marketing.

SharpLaunch, a trailblazer in Property Technology (PropTech) and a leading commercial real estate marketing platform, is at the forefront of transforming the Commercial Real Estate (CRE) landscape. The company is excited to announce the formation of its new TAB, emphasizing the pressing demand for real-time data and advanced analytics in CRE marketing and sales operations.

Incorporating customer feedback at its core, this initiative exemplifies SharpLaunch’s customer-centric philosophy, ensuring that user needs remain at the forefront of their advancements in the industry and actively shape the future of CRE marketing.

SharpLaunch has carefully selected a distinguished group of industry leaders to form its Advisory Board. This prestigious assembly comprises accomplished professionals from various sectors of the commercial real estate industry, technology, and data analytics, including: 

  • Cary Belovicz, Founding Partner at Global Real Estate Advisors (GREA)
  • Samantha Hallowell, Senior Managing Director at Newmark
  • Mart Martindale, Managing Principal at EDGE Capital Markets
  • Jeremy Neuer, Senior Managing Director, Investment Sales at JLL
  • Barbi Reuter, CEO at Cushman & Wakefield | PICOR
  • Steve Schrenk, Principal at Forged Real Estate
  • Adam Siegel, Investment Sales Manager at CBRE

Their collective expertise and vision will be pivotal in guiding SharpLaunch toward the forefront of real-time data and analytics innovation.

The establishment of SharpLaunch’s TAB underscores both the company’s insights and market feedback on the immediate requirement for real-time data and advanced analytics solutions in CRE marketing and asset management. The evolving marketplace needs access to actionable insights to stay competitive, and SharpLaunch is at the forefront of meeting this demand with its integrated platform.

“The formation of our new Advisory Board represents a pivotal moment in SharpLaunch’s journey,” says Bob Samii, CEO & Founder at SharpLaunch. “The CRE market is evolving rapidly, and the need for real-time data and advanced analytics has never been more pronounced. We are thrilled to collaborate with these exceptional industry leaders to drive this transformation forward.”

The establishment of SharpLaunch’s new Advisory Board highlights the critical and immediate need for real-time data and advanced analytics in CRE marketing and sales operations. As SharpLaunch continues to lead the way in providing these essential tools, commercial real estate professionals will be well-equipped to navigate today’s competitive landscape with confidence.

About SharpLaunch

SharpLaunch is revolutionizing commercial real estate marketing by providing a unified platform that boosts efficiency, accelerates time-to-market, and maximizes sales and lease volume. To learn more about SharpLaunch and its mission, please visit www.sharplaunch.com

Media contact – Sofia Guzmansofia@sharplaunch.com

SharpLaunch Announces New Integration With ApartmentBuildings.com

 

We are excited to introduce a game-changing development that will revolutionize how users manage and present their multifamily properties. SharpLaunch has partnered with ApartmentBuildings.com to create a seamless integration that promises to enhance the property listing experience.

A Universal Solution for Multifamily Professionals

This integration is designed to cater to a wide range of professionals, including Investors, Brokers, REITs, Private Equity firms, Developers, and family offices. Here’s why it’s making waves:

1. Streamlined Process: Say goodbye to the hassle of manual data entry. Our integration automatically syncs property details between SharpLaunch and ApartmentBuildings.com. This means less time spent on administrative tasks and more time dedicated to your properties.

2. Nationwide Reach: Your multifamily property listings deserve a broad audience. Through ApartmentBuildings.com’s multifamily online sales platform, your properties will gain exposure to a larger pool of potential buyers and investors. Expand your reach and amplify your property marketing efforts with ease.

3. Real-time Updates: Property details are ever-evolving, and it’s crucial to keep them up-to-date. The integration ensures that any changes made on SharpLaunch will be instantly reflected on your ApartmentBuildings.com listings. No more worries about outdated information causing confusion.

4. No Additional Cost: The best part? This integration comes at no extra cost. Users can enjoy the convenience and advantages of this powerful tool without incurring any additional expenses. It’s a value-added service that enhances user’s property management and marketing efforts without denting their budget.

Our integration with ApartmentBuildings.com is a transformative solution for multifamily property professionals. It simplifies your workflows, broadens your reach, keeps your listings current, and does it all without adding to your expenses.

About ApartmentBuildings.com

ApartmentBuildings.com is a commercial real estate platform to search for, list, and promote multifamily listings nationwide. The platform provides multifamily owners with a dynamic and affordable digital tool to promote multifamily sales listings. Investors, brokers, REITs, private equity firms, developers, and family offices utilize the sales channel to efficiently find and purchase apartment properties.

About SharpLaunch

SharpLaunch is an all-in-one digital marketing platform for commercial properties. It provides an easy-to-use suite of marketing tools specifically built for CRE building owners, asset managers, and brokers who want to improve asset visibility, streamline marketing activities and save time.

ChatGPT: Unleash the Power of AI for Commercial Real Estate Marketing Success

Are you a commercial real estate professional looking to improve your marketing, leasing, and selling efforts? Look no further than ChatGPT, a powerful tool that can enhance the way you approach CRE marketing.

In this blog post, you’ll gain access to:

  • An introduction of ChatGPT and how it works
  • How to create more effective and personalized marketing materials to increase the chances of successfully leasing or selling a property
  • Three ways you can use ChatGPT to drive success for your CRE business. For the full guide which includes 10 ways, download our free guide

    Commercial Real Estate Bundle (Excel)

    Get a free commercial real estate marketing tools bundle containing samples and templates to help you plan, implement and successfully measure your marketing strategy.

    ChatGPT can assist in crafting compelling content to support your commercial real estate marketing platforms and property listings, analyzing market data, and more. For example, if you want to generate a property description, you might provide the model with information about the property, such as its square footage, number of bedrooms and bathrooms, and any unique features. You could then provide a prompt such as “generate a detailed and compelling property description” or “Write an engaging property description highlighting the main features of the property.” The model will then analyze the input data and generate a detailed and compelling property description that includes all the necessary information.

    It can also be fine-tuned to perform specific tasks, such as:

    • Answering general knowledge questions
    • Generating text in a specific style or on a specific topic
    • Providing suggestions for creative writing prompts
    • Recommending products or services based on user preferences
    • Translating text from one language to another
    • Summarizing long passages of text
    • Generating chatbot-like conversations

    Overall, ChatGPT has the potential to revolutionize the way commercial real estate teams approach marketing, leasing, and selling properties.

    How to Use ChatGPT to Improve Productivity

    Using ChatGPT can save you time and effort by automating repetitive tasks and providing data-driven insights. Instead of spending hours writing property descriptions, creating marketing materials, and answering customer questions, ChatGPT can do it all for you with just a few prompts. It can also help you to create more effective and personalized marketing materials, increasing the chances of successfully renting or selling a property.

    The ability to generate high-quality, engaging content quickly and easily can help CRE professionals to create effective marketing campaigns that capture the attention of potential buyers and tenants (and others). With its ability to understand context and generate human-like responses, ChatGPT can also improve campaign performance and help to drive better conversions.

    AI technology like ChatGPT will continue to improve and can provide valuable insights, automate repetitive tasks, and improve the customer experience, making it a crucial tool for streamlining and optimizing commercial real estate marketing efforts.

    But the benefits don’t stop there. ChatGPT can also help you cater to the needs of international clients by providing language translations. In today’s globalized market, this can be a huge plus and give you a competitive edge.

    How Does ChatGPT Work?

    It all starts with prompts. Prompts are questions or statements that guide the model in generating specific outputs. They provide context and information that the model can use to generate an accurate and coherent response.

    For example, if you want to generate a property description, you might provide the model with information about the property and a prompt such as “Write an engaging property description highlighting the main features of the property.” The model will then analyze the input data and generate a detailed and compelling property description that includes all the necessary information.

    Prompts can also be used to generate specific types of text, such as bullet points or headlines, or to answer specific questions. For example, if you want to generate a list of bullet points that highlight the key selling points of a property, you might provide the model with information about the property and a prompt such as “List the top selling points of the property.”

    It’s important to note that the quality of the output generated by the model depends on the quality of the prompts and the input data provided. That’s why it’s crucial to provide accurate and relevant information when creating prompts. Additionally, the model can be fine-tuned with specific commercial real estate vocabulary and industry-specific language to make the output more suitable for the task.

    How to Use ChatGPT to Drive Success for Your CRE Business

    There are endless possibilities of how ChatGPT can be used to support and improve various aspects of your commercial real estate business. At SharpLaunch, we’ve compiled a list of ways you can get started and begin to leverage ChatGPT to drive success by improving productivity, maximizing your speed to market, accelerate in order to increase your lease and sales volume, driving visibility for your property listings and quickly reach potential clients to close more deals faster:

    1. Generate property descriptions

    2. Create a bullet list of amenities

    3. Create a marketing email campaign

    This is just the beginning of how ChatGPT can be used as a valuable asset for commercial real estate professionals looking to streamline their marketing efforts and drive business growth. In our latest eBook, AI-Powered ChatGPT: The Ultimate Guide for Commercial Real Estate Marketing, you’ll receive the full list of 10 ways you can use ChatGPT to drive success for your CRE business as we go beyond these three examples and highlight all of the ways you can save time and effort by automating repetitive tasks and providing data-driven insights.

    Download the full guide

5 Proven Strategies to Capture More Leads from Your Property Listing

Are you missing out on potential clients and sales by not effectively capturing leads from your commercial property listing pages?

You’re not alone.

Many CRE teams struggle with effectively capturing leads from their property listing pages. But, what if I told you that by implementing just a few best practices, you could turn those website visitors into valuable leads? Keep reading to learn about the top strategies for capturing leads from your commercial property listing pages and start turning those website visitors into potential clients and sales.

1. Add a Prominent CTA above-the-fold

A prominent call-to-action (CTA) above the fold on a commercial property listing page is an effective way to capture more leads because it catches the attention of visitors as soon as they land on the page.

Above the fold refers to the portion of a webpage that is visible without scrolling. Having a CTA above the fold means that it is one of the first things that your potential clients will see when they land on the page, increasing the chances that they will take action.

By making the CTA prominent and above the fold, it can help visitors quickly understand the purpose of the page, and what they should do next. This also makes it clear to help users clearly understand what the next step is (schedule a tour, contact broker, etc.) in the buying process, making the entire listing page more effective.

Call-to-action CTA property listing

2. Use Clear and Compelling CTAs

A clear and compelling CTA is an instruction that is easy to understand and motivates the user to take action. By providing clear, action-oriented and specific instructions, CTAs make it easy for visitors to understand what they can expect when they take action, whether it is scheduling a showing, requesting more information, downloading a brochure or contacting the listing broker.

Here are a few CTAs to consider including on your property listing:

  1. Schedule a Showing
  2. Request More Information
  3. Download the Brochure
  4. Find Your Perfect Space
  5. View Floor Plans
  6. Submit an Offer
  7. Schedule a Virtual Walkthrough
  8. Request a Property Package
  9. Download OM
  10. Discover the Property
  11. Schedule a Property Visit
  12. View Available Space

Note that: These are just examples, and the best CTAs for your commercial property listing page will depend on transaction type, specific target audience, the stage of the customer journey, and the desired outcome.

3. Multiple Contact Methods

Including multiple contact methods on your property listing can help increase the chances of capturing leads by making it easy for potential tenants or investors to get in touch in a way that works best for them. Here are a few reasons why:

  1. Convenience: Providing multiple contact methods allows potential buyers or renters to choose the method that is most convenient for them. This can increase the likelihood that they will contact you, as it eliminates any barriers or obstacles that may prevent them from getting in touch.
  2. Reach: Not everyone may check their emails frequently, providing multiple contact methods such as phone number and social media can increase the chances of reaching potential leads that might not be reachable through a single method.
  3. Personal preference: Some people may prefer to call or text, while others may prefer to email or fill out a contact form. By providing multiple contact methods, you can cater to the preferences of different types of potential buyers or renters, which can increase the chances of capturing leads.
  4. Flexibility: Different situations may call for different contact methods, providing multiple options can make it easy to adapt to different scenarios and reach potential buyers or renters in the way that works best for them.

When including contact methods on a real estate listing page, it is important to provide a variety of options such as phone number, email, contact form, and social media links to appeal to different types of potential buyers or renters. This can increase the chances of capturing leads by making it easy for them to get in touch and providing a range of communication options.

4. Add at Least one Capture Form

A contact form on a commercial property listing page can help capture more leads by providing an easy and convenient way for interested parties to get in touch with the listing broker or property manager.

By filling out the form, potential tenants or investors can request more information about the property, schedule a showing, or ask any questions they may have. This can help increase the number of leads by making it easier for potential buyers to initiate contact and get the information they need to move forward with their search.

Furthermore, the contact form can be integrated with a CRM (ex. Salesforce) or marketing automation platform (ex. HubSpot), which can automate and streamline the lead capture and follow-up process. This can help the listing agent or property owner save time and resources, while also increasing the chances of converting the lead into a sale or rental.

Adding a call-to-action (CTA) for viewing more properties on a commercial property listing page can help capture more leads by encouraging potential buyers or renters to explore other options and consider additional properties.

This can be particularly effective for capturing leads who are in the early stages of their search and are still exploring their options. By providing an easy and convenient way to view more properties, the CTA can encourage potential buyers or renters to remain engaged and continue their search on the website, which can increase the chances of capturing their contact information and qualifying them as a lead. Some examples include:

  • “View all properties”
  • “View more properties”
  • “Back to portfolio”
  • “See more properties”

Additionally, this CTA can also help the visitors to have a better understanding of the market and the available options which can help them to make more informed decisions.

Watch the Webinar

Take a deeper dive into action-oriented strategies you can use to capture more commercial real estate leads with your property listing.

Conclusion

By implementing the proven strategies above, you can attract more potential buyers and tenants to your property. Remember to continually analyze and adapt your approach to ensure you are making the most of every opportunity to capture leads. With dedication and effort, you can increase your lead generation and ultimately, your chances of success in the competitive real estate market.

Commercial Real Estate Marketing Strategy: The Definitive Guide (2024)

Ready to elevate your commercial real estate marketing game and propel your business to new heights?

In today’s competitive market, a well-crafted marketing strategy is crucial for standing out from the crowd and capturing the attention of potential tenants and investors that are are increasingly demanding speed and frictionless user experiences when searching for new properties and investment opportunities.

Today more than 80% of buyers and tenants begin their property search online. That means that in order to effectively market your property listings and stand out from the competition, it’s vital to establish a commercial real estate marketing plan that extends beyond mere flyers, brochures, and LoopNet listings.

Below are 20 key strategies that’ll show you how to market commercial real estate to expand your digital footprint and grow your business.

1. Set Goals and Identify Your Ideal Audience

Creating a successful commercial real estate marketing strategy requires a clear understanding of your objectives and audience. Without these, it’s difficult to create a plan that resonates with potential clients and drives business growth.

Before diving into next steps, consider answering the following questions:

  • What are the key decision making criteria of your best target clients?
  • Where does your audience spend its time online?
  • What methods will you use to reach them?
  • What creative assets do you need to create?
  • What tools and resources do you need?
  • What is your budget?
  • How will you measure success?

Your competitors can provide some ideas, so do a short study on how they’re marketing themselves and their properties, then think about how you can differentiate and stand out in comparison.

Spending the time to clearly define your unique differentiators will help set the foundation for your future marketing communications and materials.

Commercial Real Estate Bundle (Excel)

Get a free commercial real estate marketing tools bundle containing samples and templates to help you plan, implement and successfully measure your marketing strategy.

2. Develop a Commercial Real Estate Marketing Plan

What is a real estate marketing plan? And how do you write one?

Commercial Real Estate Marketing Plan

A marketing plan provides a comprehensive overview of your overall mission, unique selling point, target audience, strategy and metrics you’ll measure success on.

When creating your plan, make sure you include your:

  • business summary
  • target market and audience
  • budget
  • marketing channels
  • marketing material
  • metrics

A healthy commercial real estate marketing strategy should have a well-balanced marketing mix and leverage Earned, Paid and Owned media.

Earned Media – Includes marketing activities that you typically “earn” by advocates of your brand and include free channels such as SEO, Social Media.

Paid Media – Refers to any performance-based channels or paid advertising like cost-per-click, banners, remarketing and paid advertising.

Owned Media – Typically includes your own media assets such as your websites, blogs, social media profiles and email marketing lists.

This marketing mix should be distributed across different channels to help mitigate any downside risk in the case things don’t work in a specific marketing area.

With this plan in mind, start mapping out the elements that will be needed to implement your strategy.

Property marketing will depend on the asset type and the target audience, so plan what kind of content will be needed to showcase them. Marketing industrial property might be different from marketing a multifamily property and the budgets to produce the content for its presentation could vary.

3. Consider the Tools and Software You Need

To execute an effective marketing strategy, you need to make sure you have the right commercial real estate marketing tools in place. The list of tools you use – often referred to as a “marketing stack” – covers a variety of different uses and requirements. Everything from contact management, to email marketing, to listing presentations, and more.

It’s important to give the technology selection process the attention it deserves so you don’t have to keep changing platforms. The switching cost from one commercial real estate marketing software to another can decrease productivity, and hinder your ability to operate at 100% as you manage the transition.

Companies that streamline, and optimize, the various marketing-related processes in their operations are more likely to experience sustained growth and overall success.

4. Upgrade Your Company Website

Your company website is often times the first impression you give a potential client and a key factor to instill trust and confidence to prospects.

Commercial Real Estate Website

It can also serve as an important marketing outlet allowing you to feature company news, demonstrate thought leadership through blog posts and research studies, and promote your properties with the help of a commercial property search engine.

An experienced commercial real estate marketing agency can help turn your ideas intro reality and before you start a relationship with one, here’s a list of questions that will help you gauge their experience and level of professionalism.

5. Create Feature-Rich Property Websites

In 2020, if you don’t have a strong digital footprint for your properties then your competitors are going to eat your lunch.

Property Website

Interactive property websites are a great way to showcase your commercial properties. Not only do they serve as a digital hub for your commercial property marketing efforts but can also add “wow” factor to help engage and convert visitors much more effectively.

High-performing property sites include feature-rich content such as:

  • Professional photography
  • Property video
  • 3D virtual tours
  • Availabilities information
  • Floor plan PDFs
  • Interactive maps

Here’s a list of 40 best commercial real estate websites for your inspiration.

6. Segment and Build Targeted Email Campaigns

An effective commercial real estate email marketing strategy is one of the most cost effective strategies to reach prospects, engage them in conversations, and convert them into deals.

Building and segmenting a database of potential prospects for sending targeted email communications is one of the single most important marketing activities you can do to help fuel your sales or leasing efforts.

commercial real estate email marketing example

There are plenty of ways to start building yours through your website, blogs and lead capture pages. Whether you use a commercial real estate CRM, a real estate email marketing software or simply store your contacts manually, make sure you have a game plan in place to grow and nurture your user base.

7. Add your Listings on Commercial Real Estate Portals

Commercial real estate listing services and portals are an effective way to advertise commercial property for lease or sale since they allow you to generate exposure and target a highly relevant audience.

Commercial Real Estate Listing Sites

Besides Costar and LoopNet there are many other commercial real estate listings sites worth considering to promote your properties and drive leads.

8. Create a Google My Business Page

Google My Business is a free service which helps local businesses promote themselves online. Searchers can instantly find results relevant to their location and what they’re looking for.

Creating a Google my Business listing for your property gives it additional visibility, ensuring your property appears on the first half of Google search as well as on Google Maps. Searchers can then see where your property is, and investigate the neighbourhood, before visiting you for more details.

A business profile also provides an opportunity to post photos, your latest offers, and respond to reviews. And you can use it to keep your business information up to date, so that searchers always know how to contact you.

9. Optimize Your Website for SEO

Make sure you develop a real estate SEO plan as early as possible. Visibility from search engines can have a powerful impact for your business and help drive tenants, brokers and investors to your website.

commercial real estate SEO

However, SEO is a long-term process and requires can take months to start seeing impact.

10. Nurture Your Contacts with Useful Content

Nurturing your contacts with content is one of the key tactics to stay top of mind and nurture your prospects until they are ready to actively engage with your business.

commercial real estate content marketing

However, not many commercial real estate companies know where to start or what to do.

The key to content marketing is this: don’t just be part of the noise.

Create high-quality content that is useful, relevant or entertaining. This can be done in many different ways including blog posts, market studies, infographics and videos.

11. Share Your Content on Social Media

Using social media marketing for commercial real estate is free and an effective way to build brand awareness and drive eyeballs to your website. Savvy commercial real estate professionals are also using social media to spark conversations and facilitate connections with potential customers and partners.

social media marketing CBRE

Using LinkedIn for real estate, or even Twitter and Facebook to get more attention for your listings can be a very effective tactic when used properly. The three mentioned social media networks are  most relevant for commercial real estate, and where your company should be most active.

Another way to raise awareness and acquire visits is through performance-based commercial real estate advertising campaigns on LinkedIn, Twitter and Facebook.

These platforms can offer very laser-targeted campaigns, allowing you to select who, when and where your Ads are displayed.

For example, if you are leasing a life science property you could launch a campaign targeting C-level executives in the bioscience industry in a specific geography.

13. Regularly publish press releases

Press releases can be an effective way to connect with people who can add your business’s details to a periodical.

Before sending out a press release, make sure you do some research to find out who’s responsible for the commercial real estate section of the publications you want to target. Sending information to the right people is key to getting the response you want.

Many of them want you to send them content, so they’ll include their email address either on their social media bio, or underneath other commercial real estate articles they’ve published.

Over time, you’ll be able to create your own “black book” of influencers. This can be a key asset which will save you thousands of dollars in PR agency fees, who often spend most of their efforts on outreach.

Your first press release may not get much of a reaction, but keep sending them – you never know which one will get picked up.

Building relationships with influencers, journalists and bloggers can pay off big. Outreach takes time but press mentions can help propel your brand awareness and have a massively positive impact on your marketing efforts.

Having your own “black book” of influencers is a key asset and will save you thousands of dollars in PR agency fees who essentially spend most of their efforts around outreach.

14. Set Up a Google Keyword Campaign

There are 500 million searches on Google every day and chances are that your clients are searching for keywords related to your commercial property or business right now.

google ads keywords

Google Adwords is a very powerful acquisition channel to help you set up commercial real estate ads but real estate keywords can be very expensive depending on your target market. However, what’s great about Adwords is that you can specify your Ad budget to whatever you feel comfortable with and stop at anytime.

Display advertising comes in different formats and can help raise brand awareness and impact thousands (or millions) of people very quickly.

Working with Ad networks like Adwords can help you with advertising your commercial real estate and will provide you with very granular targeting and allow you to decide what websites you want your Ads to appear on.

16. Target Your Visitors through Remarketing

Remarketing goes beyond simple display advertising. When a user visits your website, a cookie is dropped on their computer so you can target them and show relevant Ads when they browse on different websites.

This can be an effective way to stay “top of mind” and drive visitors that engaged previously back to your property listing or company website.

17. Attend Industry Events and Conferences

It goes without saying, commercial real estate events are a great opportunity to network, build relationships, generate leads and expand knowledge about the industry and market trends.

Boma-convention-2020

The possibility to build many relationships and in-person interactions in such a short period of time is difficult to achieve through other types of marketing channels. However, it’s critical to have a well-defined event marketing strategy because attendance and participation usually comes with a hefty cost.

Commercial real estate trade journals and online publications are read daily by thousands of potential investors, brokers and other industry peers.

Almost all industry journals offer advertising opportunities to help with advertising commercial real estate in front of a large, national audience or a more focused regional segment.

Overall, advertising on trade journals in commercial real estate can help increase visibility, credibility, and lead generation for commercial real estate firms, making it a valuable part of a marketing strategy.

19. Leverage Video for Your Properties

Video is a powerful marketing strategy for commercial real estate because it allows potential buyers or tenants to visualize and experience the property before visiting it in person.

commercial real estate marketing video

Video tours can showcase the property’s unique features and provide a sense of its size and layout, helping to generate interest and accelerate the decision-making process. In addition, videos and 3D virtual tours can be easily shared on social media and other online platforms, expanding the property’s reach and increasing its visibility to potential clients.

20. Measure Your Success

Always, always remember this basic adage:

The most critical component of a success commercial real estate marketing strategy is measuring the success of your activities. Define key metrics for each of your marketing channels, setup a real estate marketing report, and make data-driven decisions to continuously improve your efforts.

Don’t let your strategy get stale. You should constantly be testing ideas and tactics to see what works and, more importantly, what doesn’t have any impact.

Most importantly, don’t lose sight of how your marketing strategies impact your business objectives. If you can’t quantify the direct or indirect impact on your lease-up, sales or tenant retention efforts (or whatever else) then you need to go back to the drawing board.

Marketing Strategy Template (Bonus)

If you want to create an effective commercial real estate marketing plan, you need a systematic approach and a set of commercial real estate marketing templates that will help define the objectives and key metrics and implement the overall campaign.
commercial real estate marketing template



 

28 Actionable Property Marketing Ideas to Generate Free Visibility

If you find yourself asking the following questions:

“How do I create more visibility for my property listing?”

“What are some effective property marketing strategies?”

“How do I generate more leads for my property?”

Then you’re not alone.

These are questions a lot of commercial real estate professionals have a tough time answering.

The most common mistake CRE professionals make is that they spend a lot of time creating their listings or property websites, and then launch it hoping to get great results.

The truth is that once your property listing is online, you need to actively promote it to help you attract brokers, tenants or investors.

This does not necessarily mean you need to make a large marketing investment, there are plenty of effective strategies help create a steady stream of visitors, new leads and potential clients for free.

Whether you’re looking for marketing ideas for new leasing assignments or investments sales listings, below is a list of free or low-cost tactics you can leverage today.

1. Publish Across Multiple CRE Platforms

Have your property listing on CoStar/Loopnet? Great, but you should also consider increasing the footprint of your property by publishing on several other commercial real estate portals to expand visibility and reach new audiences. Make sure to include a link back to the original source listing (on your own website) to retain as much traffic for your own brand.

There are plenty of free alternatives to consider:

  • CommercialSearch
  • CommercialCafe
  • Brevitas
  • Crexi
  • etc.

View a comprehensive list of CRE listing sites to publish on here: commercial real estate websites

2. Feature on Your Company Website

It’s important to feature your property listings on your own website because it allows you to control the branding and messaging of your listings, as well as gather leads and data on potential buyers. Besides your Property Search Engine, you can highlight your new property listing in a Featured Property section on your Home Page.

3. Publish Dedicated Blog Post

If you have a company blog, publish a dedicated a blog post to highlight your property and include the link for your readers to view more details. Having your listing included in a blog post can improve your search engine optimization, making it easier for potential buyers to find your listings.

4. Produce Low Production Videos

Create a short low-production video to allow potential customers to visually see the property and get a sense of its layout, amenities, and location.

Low-production videos often have a more authentic and relatable feel, which can help to build trust and credibility with potential customers. Best of all it can be embedded and shared all across the internet.

Make sure any press mentions about your property always include the website URL to allows readers to easily access and view the website, increasing traffic and potential customers. If a publication comes out without a link, contact the journalist and ask them to retroactively include it.

6. Publish LinkedIn Posts

Share status updates on LinkedIn with relevant updates highlighting interesting market data or updates related to your property and always include your property website link.

7. Promote on LinkedIn Groups

Engage in relevant LinkedIn groups relevant to your market or your client’s target industry and make a mention of your property.

8. Update Your LinkedIn Profile

Similar to your email signature, you can easily include the property website URL in your LinkedIn profile under “websites” allowing potential clients to easily access information about your listings, and can help you connect with people who are interested in buying or leasing a property.

9. Tweet

Get busy on Twitter (share photos, relevant news, updates, etc.) and always include your property website link.

cre-tweet

10. Facebook Updates

Share status updates on Facebook with relevant news and always include your property website link.

facebook post for property

11. Email Your Tenants

Email your tenants and let them know there is a website for the property. Often times, they will share and link to it from their own website to help generate visibility.

12. Contact Project Team

Contact the project team (brokers, architect, property management, etc.) to let them know an online presence for the property exists and encourage them to share it.

13. Add to Your Email Signature

Leverage your email signature for a short while and include a link to your property(s). Ask the same of your colleagues.

email-sig

14. Send Targeted Email Blasts

Email is the highest value marketing channel in commercial real estate. Period.

Send a sequence of targeted email blasts to a segmented database of potential prospects with relevant news and include a link to your property website.

15. Feature In Your Company Newsletter

Include your property as part of a bigger company newsletter. Keep the property in the spotlight and share updates or key highlights.

16. Publish News Items

Make sure any news items or press release on your company’s own website that mentions your property always includes a link to give visibility and drive visitors to the property page.

17. Personal Emails to Peers

Send a personal email to close industry peers and colleagues and ask them if they could circulate your property to relevant prospects and share on their social media channels.

personal-email-real-estate

18. Leave Comments

Engage in comments section of social media and news sites that are relevant to your market. Comments that mention your property listing can not only boost your online presence and help increase engagement but also help drive traffic to your property listing.

19. Pitch Local Press

Contact local press media and pitch them exclusive news about the property before announcing it yourself.

Local press outlets often have large readership in the area and strong relationship with their audience, which means that they can help to build trust and credibility for your property.

20. Write a Guest Post

Ask bloggers in the industry if you could write a guest post for them and share your expertise, then include your property website URL in the byline.

21. Citations on Wikipedia Page

Create a Wikipedia page for your property and cite your website as one of the sources. Adding a backlink from Wikipedia back to the original source will have a positive impact for SEO and help improve your rankings in Google search result.s

wiki

22. Google My Business

Get your property verified on Google My Business and make sure you include a phone number and website. Your listing on Google My Business will increase the visibility of your property on three massive platforms used by the vast majority of your potential prospects: Google Search, Google Maps, and Google+.

28-liberty-street-google-listing

23. Facebook Business Page

Create a Facebook Business Page for the property and let your tenants and colleagues know about it and ask them to share it.

24. Add URL on Print Materials

Make sure your property’s URL is displayed in all print materials, such as the property brochure, flyer or offering memorandums.

print-collateral

25. URL on Building Signage

Always, always include your property website URL  as part of your building signage whether it’s a property for lease or for sale.

26. Tenant Video Testimonials

Ask existing tenants to provide a quick video testimonial about the property. Publish on YouTube, LinkedIn and across other marketing channels to attract other tenants.

There are tools that help streamline collection of testimonials for you. For example, check out testimonial.to.

27. Yelp Profile

Create a Yelp profile for the property. This works especially well if you have any retail establishments at the property.

28. Share Vacant Space for Events

Use your vacant space to host events or temporary “pop up” shops to get people through the door and talking about your building. Platforms like Storefront and thisopenspace can help facilitate this to connect your property to a community of brands looking for pop up space.

listing-space-storefront

Conclusion

There are plenty of ways to generate visibility for your online listing or that don’t require any marketing spend. It just requires some of your time and hustle.

What strategies are you using for marketing your commercial properties? If we’ve missed any ideas, take a second and leave a comment below.

The Ultimate Guide to Commercial Real Estate Software: Find the Best Option for Your Business

As the commercial real estate industry continues to grow and evolve, the use of software to manage and analyze properties has become increasingly important. Commercial real estate software can help property managers, investors, brokers, and appraisers streamline their operations, improve efficiency, and make more informed decisions.

There are a variety of commercial real estate software options available, including property management software, commercial property management software, real estate investment software, and commercial real estate analysis software. These tools can help users track and manage properties, leases, tenants, and financial data, as well as perform market analysis and forecasting.

The importance of using software in commercial real estate

Implementing commercial real estate software can be a major undertaking, but the benefits are significant. By streamlining operations, improving efficiency, and making more informed decisions, commercial real estate software can help businesses of all sizes succeed in an increasingly competitive market.

Features to look for in a commercial real estate software

When shopping for commercial real estate software, it’s important to consider the specific needs and goals of your business. Some key features to look for include the ability to manage and track properties, leases, and tenants; generate financial reports; and perform market analysis and forecasting. Other useful features may include the ability to create and manage marketing materials, integrate with other business systems, and provide mobile access.

Ultimately, the right commercial real estate software for your business will depend on your specific needs and goals. It’s important to thoroughly research and compare options to find a solution that meets your requirements and fits within your budget.

How to choose the right commercial real estate software for your needs

When it comes to choosing commercial real estate software, it’s important to consider the specific needs and goals of your business. Be sure to thoroughly research and compare different software options, and choose a solution that meets your requirements and fits within your budget.

Before purchasing your next CRE software, consider the following:

  • Clearly define your needs and goals for the software
  • Consider your budget and look for value for money
  • Take into account implementation and maintenance costs, as well as training and support needs
  • Evaluate the scalability of the software to ensure it can grow with your business over time

Keep in mind that implementing commercial real estate software can be a significant commitment, so it’s important to choose a platform that will meet your needs in the long term.

Types of commercial real estate software available

1. Property management software

Property management software helps property managers and landlords efficiently oversee and maintain rental properties. It can be used to manage various aspects of property management, including tenant communication, rent collection, maintenance requests, and financial reporting.

There are many property management software options available, ranging from basic to advanced systems. Basic software may include features such as the ability to create and send invoices, track rent payments, and manage maintenance requests. More advanced systems may include additional features such as the ability to create and manage marketing materials, perform market analysis, and generate financial reports.

Property management tools to consider:

  • MRI Software
  • Yardi
  • Building Engines
  • Appfolio
  • Buildium

Learn more about: top commercial property management software

2. Tenant experience software

Tenant experience software relates to technology helps landlords and property managers improve the experience of working or living in a property. It typically includes tools or apps that are used to help create a sense of community and improve the overall tenant experience. 

One of the key benefits of using tenant experience software is the ability to improve communication and engagement with tenants. Many systems include features such as online portals or mobile apps that allow tenants to easily submit maintenance requests or pay rent, as well as participate in community events or activities.

Tenant experience tools to consider:

  • Equiem
  • Eden
  • HqO
  • Comfy

Learn more about: top tenant experience software and apps

3. Real estate investment software

Real estate investment software helps investors analyze and manage their real estate portfolio and streamline investor relations. It can be used to track and manage properties, perform market analysis and forecasting, and generate financial reports. Real estate investment software often includes features such as property databases, financial modeling tools, and analytics capabilities. It may also be integrated with other business systems, such as accounting software or CRMs. 

Using real estate investment software can help investors make more informed decisions about their portfolio and improve the performance of their investments. It can also help streamline and automate many of the tasks involved in managing real estate assets, saving time and resources.

Real estate investment tools to consider:

  • Juniper Square
  • DealPath
  • RealPage IMS

4. Real estate CRM software

A commercial real estate CRM (customer relationship management) is a software tool that helps businesses in the commercial real estate industry manage and analyze their interactions with clients, leads, and properties. 

It can be used to track and manage contacts, deals, and transactions, as well as perform market analysis and forecasting. CRMs for the commercial real estate industry often include features such as property databases, lead and deal management tools, and marketing automation capabilities. They can also be integrated with other business systems, such as email marketing platforms or accounting software. 

Using a commercial real estate CRM can help businesses streamline their operations, improve efficiency, and make more informed decisions. It can also help improve communication and collaboration within a team, and provide valuable insights into market trends and client behavior.

Real estate CRMs to consider:

  • Salesforce
  • Hubspot
  • SharpLaunch
  • Apto
  • Ascendix

Learn more about: top commercial real estate CRMs

5. Commercial real estate marketing software

Using commercial real estate marketing software can help businesses streamline their marketing efforts and improve the effectiveness of their campaigns. It can also help save time and resources by automating many of the tasks involved in creating and distributing marketing materials. 

When choosing commercial real estate marketing software, it’s important to consider the specific needs and goals of your business. Be sure to thoroughly research and compare different software options, and choose a solution that meets your requirements and fits within your budget. Keep in mind that implementing marketing software can take some time, so it’s important to choose a platform that will satisfy your needs in the long term. 

Commercial real estate marketing tools to consider:

  • SharpLaunch
  • Matterport
  • Property Capsule
  • Brandcast

Learn more about: top commercial real estate marketing software

6. Commercial real estate databases

A commercial real estate database stores and organizes information about properties, markets, and transactions. It can be used to track and manage properties, perform market analysis and forecasting, and generate reports on a variety of topics.

There are many commercial real estate databases available, ranging from basic to advanced systems. Basic databases may include information such as property location, size, and type, as well as ownership and transaction history. More advanced databases may include additional information such as financial data, market trends, and tenant information.

Commercial real estate databases to consider:

  • CompStak
  • Cherre
  • Reonomy
  • Real Capital Analytics

Conclusion

In conclusion, commercial real estate software can greatly improve the efficiency and productivity of your business. When choosing the right software, it’s important to consider your specific needs and budget. Some popular options include MRI Software, Yardi, and RealPage, but there are many other options available. It’s also a good idea to try out demos or free trials to find the best fit for your business. With the right commercial real estate software, you can streamline your processes and make better informed decisions, ultimately leading to success in the industry.