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Are you a commercial real estate professional looking to improve your marketing, leasing, and selling efforts? Look no further than ChatGPT, a powerful tool that can enhance the way you approach CRE marketing.

In this blog post, you’ll gain access to:

• An introduction of ChatGPT and how it works
• How to create more effective and personalized marketing materials to increase the chances of successfully leasing or selling a property
• Three ways you can use ChatGPT to drive success for your CRE business. For the full guide which includes 10 ways, download our free guide

  

  Commercial Real Estate Bundle (Excel)

  Get a free commercial real estate marketing tools bundle containing samples and templates to help you plan, implement and successfully measure your marketing strategy.

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  ChatGPT can assist in crafting compelling content to support your commercial real estate marketing platforms and property listings, analyzing market data, and more. For example, if you want to generate a property description, you might provide the model with information about the property, such as its square footage, number of bedrooms and bathrooms, and any unique features. You could then provide a prompt such as “generate a detailed and compelling property description” or “Write an engaging property description highlighting the main features of the property.” The model will then analyze the input data and generate a detailed and compelling property description that includes all the necessary information.

  It can also be fine-tuned to perform specific tasks, such as:

  • Answering general knowledge questions
  • Generating text in a specific style or on a specific topic
  • Providing suggestions for creative writing prompts
  • Recommending products or services based on user preferences
  • Translating text from one language to another
  • Summarizing long passages of text
  • Generating chatbot-like conversations

  Overall, ChatGPT has the potential to revolutionize the way commercial real estate teams approach marketing, leasing, and selling properties.

  How to Use ChatGPT to Improve Productivity

  Using ChatGPT can save you time and effort by automating repetitive tasks and providing data-driven insights. Instead of spending hours writing property descriptions, creating marketing materials, and answering customer questions, ChatGPT can do it all for you with just a few prompts. It can also help you to create more effective and personalized marketing materials, increasing the chances of successfully renting or selling a property.

  The ability to generate high-quality, engaging content quickly and easily can help CRE professionals to create effective marketing campaigns that capture the attention of potential buyers and tenants (and others). With its ability to understand context and generate human-like responses, ChatGPT can also improve campaign performance and help to drive better conversions.

  AI technology like ChatGPT will continue to improve and can provide valuable insights, automate repetitive tasks, and improve the customer experience, making it a crucial tool for streamlining and optimizing commercial real estate marketing efforts.

  But the benefits don’t stop there. ChatGPT can also help you cater to the needs of international clients by providing language translations. In today’s globalized market, this can be a huge plus and give you a competitive edge.

  How Does ChatGPT Work?

  It all starts with prompts. Prompts are questions or statements that guide the model in generating specific outputs. They provide context and information that the model can use to generate an accurate and coherent response.

  For example, if you want to generate a property description, you might provide the model with information about the property and a prompt such as “Write an engaging property description highlighting the main features of the property.” The model will then analyze the input data and generate a detailed and compelling property description that includes all the necessary information.

  Prompts can also be used to generate specific types of text, such as bullet points or headlines, or to answer specific questions. For example, if you want to generate a list of bullet points that highlight the key selling points of a property, you might provide the model with information about the property and a prompt such as “List the top selling points of the property.”

  It’s important to note that the quality of the output generated by the model depends on the quality of the prompts and the input data provided. That’s why it’s crucial to provide accurate and relevant information when creating prompts. Additionally, the model can be fine-tuned with specific commercial real estate vocabulary and industry-specific language to make the output more suitable for the task.

  How to Use ChatGPT to Drive Success for Your CRE Business

  There are endless possibilities of how ChatGPT can be used to support and improve various aspects of your commercial real estate business. At SharpLaunch, we’ve compiled a list of ways you can get started and begin to leverage ChatGPT to drive success by improving productivity, maximizing your speed to market, accelerate in order to increase your lease and sales volume, driving visibility for your property listings and quickly reach potential clients to close more deals faster:

  1. Generate property descriptions

  

  2. Create a bullet list of amenities

  

  3. Create a marketing email campaign

  

  This is just the beginning of how ChatGPT can be used as a valuable asset for commercial real estate professionals looking to streamline their marketing efforts and drive business growth. In our latest eBook, AI-Powered ChatGPT: The Ultimate Guide for Commercial Real Estate Marketing, you’ll receive the full list of 10 ways you can use ChatGPT to drive success for your CRE business as we go beyond these three examples and highlight all of the ways you can save time and effort by automating repetitive tasks and providing data-driven insights.

  Download the full guide Download Now

We’ve spent the past year refreshing SharpLaunch with our customers at the heart of it. After many months of listening to your feedback, designing and building, we’re excited to introduce the new SharpLaunch 2.0 experience.

The investments we have made in SharpLaunch will result in us bringing continuous product enhancements and expanding integration possibilities with other major CRE software and marketing platforms.

Here’s how we’ve improved the new version of the platform:

A simple, streamlined experience

With the new experience, you can get faster and easier access to all of your property modules and navigate with less friction

New features and customizations

Improved features and customization capabilities to enhance the digital experience for your customers

Enhanced performance

Significant infrastructure improvements to increase scalability and speed to allow you to work even faster than before

Extended API capabilities

New APIs to expand openness and interoperability across an ecosystem of industry players and streamlined data sharing

How to access the new experience

The new SharpLaunch 2.0 platform is now the default experience. This means that you will automatically see the new experience when creating a new campaign or editing an existing campaign.

Log in now to try it out.

After many months of research and design, we’re excited to announce the roll out of our new Content Management System that provides an improved user experience to help you create and manage your property websites faster than ever.

The new CMS includes flexible and intuitive website creation tool, so you can launch property websites in a matter of minutes.

Here’s what’s new:

New User Experience

The new CMS features an intuitive user interface and a consolidated design with the rest of the platform.

Improved Performance

It’s now faster than ever to move between sections, upload files and update changes.

Flexibility and Control

The new CMS facilitates better control of website sections including design templates and section customizations.

Brand new features

Addition of new features and functionalities including a Property Wizard with advanced cloning options, global control to update broker information, and more.

New design library

Take advantage of an endless typography combinations and section customizations.

SharpLaunch users may go the SharpLaunch login to access the new CMS.

We’re thrilled to announce a new partnership with Coyote Software to enable the creation of instant marketing material for managing commercial real estate portfolios

SharpLaunch’s streamlined marketing tool is now integrated into Coyote’s platform, where users can easily and quickly produce marketing material for individual properties and schemes, including branded websites and reports.

Oli Farago, Co-Founder and CEO of Coyote Software, comments: “By working closely with our clients, it was clear that a tool to create marketing material based on the data already within Coyote held huge potential. SharpLaunch has an incredible online marketing platform for asset managers, with a proven track record in the US, and we wanted to bring that functionality to our UK and European clients.”

Bob Samii, CEO of SharpLaunch, adds: “We’ve been developing the SharpLaunch platform to help digitize marketing operations and our software is used by some of the biggest names in real estate. It was clear from early conversations with the Coyote team that we share a similar outlook on collaboration to help reduce data redundancies to empower CRE firms to be more efficient. We’re very excited that this partnership will offer a new set of integration capabilities to make it easier for Coyote customers to share data and streamline property marketing efforts.”

One of the users of this integration is M7 Real Estate, a leading specialist in the pan-European, regional, multi‑tenanted commercial real estate market, and thanks to the technology they’re able to export every asset they manage from the Coyote Software to a live property website and instantly create marketing materials for the vacant property.
Producing marketing material for individual schemes that has previously been time consuming and expensive can now be done in minutes with a few clicks.

This collaborative approach between Coyote and SharpLaunch has built a bridge between M7’s property management systems, enabling them to create live property websites from directly within the Coyote platform, improving the speed and accuracy of marketing collateral production and facilitating smoother management of their €4.1Bn property portfolio, spanning 42 million square feet.

About Coyote Software

Coyote is an award-winning commercial real estate software, transforming how real estate businesses buy and manage assets globally. Founded in 2017, designed and built by real estate professionals, Coyote is an intuitive cloud-based platform used by investment teams, asset managers and property managers. It provides a central repository for commercial real estate data and facilitates smarter collaboration for remote teams in multiple locations. The Coyote ecosystem enables users to consolidate data from various property management systems like Yardi and MRI and apply market data from best-in-class providers, including Land Registry and WiredScore, into one centralised dashboard that provides contextually relevant results and actionable insight on acquisitions and assets under management.

Coyote is used to track more than 150,000 real estate assets in more than 30 countries, natively in 10 currencies, with more than 50 customers worldwide.

About SharpLaunch

SharpLaunch is an all-in-one digital marketing platform for commercial properties specifically built for building owners, asset managers, and brokers. Trusted by some of the world’s leading CRE firms, the platform provides an easy-to-use suite of marketing tools to streamline marketing operations, reduce time to market and elevate asset visibility.

A cloud-based document portal enables you to organize and consolidate your documents into a single online repository that can easily be shared with potential clients.

After many months of designing and building, we’re excited to announce the roll out of our new Document Portal that provides an improved experience to help you easily create a custom investor portal or tenant portal for your clients.

Below is what you can expect with the new release.

New Setup Wizard

Simple, streamlined experience to get your document portal up and running in a few steps. From configuration settings to an easy drag-and-drop file upload feature.

Mobile Optimized Experience

Share documents with your clients at anytime from anywhere with a fully optimized experience for all devices (desktop, table, mobile) and platforms.

Global Dashboard

View the status of all of your active document portals from one dashboard and start the setup process with a click of a button.

Admin Email Notifications

Receive real-time notifications about client activity including new user registration, executed Confidentiality Agreements, and downloaded documents .

Client Email Notifications

Automated notifications to your clients when they’re granted access to the property’s document portal or a specific private folder.

We’re excited to announce a new listing syndication partnership with CommercialEdge a property research platform designed by Yardi Systems Inc.

The partnership provides SharpLaunch customers additional opportunities to expand the visibility of their listings with CommercialEdge’s CommercialEdge Listing Network comprised of CommercialSearch, PropertyShark, CommercialCafe, and Point2, attracting more than 15 million monthly visitors.

With the help of a team of listing specialists, the group generates in excess of 100,000 verified leads per year, ensuring that users receive only real, high-quality inquiries.

For SharpLaunch customers that means that they can opt-in to have their sales and lease listings automatically display in the CommercialEdge marketplace free of charge. The process is done through an API integration that enables customers to benefit from wider distribution without the hassle of having to manage and update listings from multiple platforms.

“The partnership with Yardi’s Commercial Edge platform and the listing syndication to their extensive network provides exceptional value to our clients by extending the visibility of their properties and making the marketing efforts easier for their entire team.” – Neska Husar, Marketing Director, SharpLaunch

“SharpLaunch is a rapidly growing leader in the Commercial Real Estate marketing vertical and it has been great working with their team to make this happen. We see this as just the beginning of a strong partnership with many other opportunities in the future and have confidence that the CommercialEdge platform is going to contribute to SharpLaunch’s best-in-class experience for their clients, who will benefit greatly from having their data automatically syndicated to our network. It truly is a win-win for everyone.” – Turner Levison, Senior Account Executive, Yardi

We’re excited to announce that we have recently partnered up with Apto CRM to form a technical integration that will enable SharpLaunch and Apto users to sync data in real time between the platforms.

The API integration will automatically create a contact record in Apto for all the leads generated through the Document Portal and Contact Forms on the SharpLaunch property websites.

“A lot of our customers have been asking about an integration with SharpLaunch for a while now, so we’re really excited about this partnership,” says Tanner McGraw, Apto Founder & CEO. “The integration of Apto and SharpLaunch is another way brokers can use technology more efficiently and seamlessly to market properties, capture leads, turn leads into clients, and close deals. This is a great step forward for both property marketing and prospecting automation.”

“Modern CRE firms expect their data to flow seamlessly across different tools and platforms,” says Bob Samii, SharpLaunch Founder & CEO. “The new partnership between SharpLaunch and Apto enables our mutual customers to benefit from an automated data integration to improve workflows and maximize efficiency.”

The partnership will radically reduce data entry and help streamline contact management, maintain consistency and reduce duplicate entries for any SharpLaunch client using Apto.

SharpLaunch users can go the SharpLaunch login to access the integration.

About Apto

Apto is the #1 CRM and deal management software for commercial real estate brokers, with more paid users than any other provider.

Apto was built by and for brokers to help them manage contacts, properties, listings, and deals—anywhere, from any device. Apto’s customers include thousands of independent brokers around the world, as well as multinational brokerages like CBRE, JLL, NKF, and Cushman & Wakefield.

About SharpLaunch

SharpLaunch is an all-in-one digital marketing platform for commercial properties. It provides an easy-to-use suite of marketing tools specifically built for CRE building owners, asset managers, and brokers who want to improve asset visibility, streamline marketing activities and save time.

SharpLaunch, the leading commercial real estate (CRE) marketing platform, has recently announced an integration with ChatGPT, an AI language model developed by OpenAI. This integration allows SharpLaunch clients to automatically generate optimized property descriptions with a single click of a button, providing significant benefits for commercial real estate teams.

The integration allows SharpLaunch customers to create a comprehensive and detailed description of the property that highlights key selling features and amenities. This streamlines the listing process and significantly reduces the time it takes to create a marketing description, allowing clients to get their listings up and running faster and more efficiently.

In addition to the increased speed to market, this integration also provides organic SEO benefits by generating more detailed descriptions for each property. This can help increase the visibility of listings in search engine results, making it easier for potential tenants or buyers to find the properties they are looking for.

SharpLaunch’s Head of Development, Stefan Olaru, expressed excitement about the new integration, stating, “We’re happy to offer our clients the ability to generate property descriptions quickly and easily with the help of ChatGPT. This integration is a game-changer for commercial real estate brokers and landlords, allowing them to save time, increase efficiency, and improve the visibility of their listings.”

The integration works by using natural language processing (NLP) to analyze the input data and generate a coherent and detailed description. The system has been trained on a vast amount of data to provide accurate and high-quality property descriptions based on inputs including property name, asset type, location, square feet and transaction type.

The ChatGPT integration is another example of SharpLaunch’s commitment to innovation and providing cutting-edge technology solutions for commercial real estate professionals. With the ability to quickly and easily generate detailed property descriptions, brokers and landlords can focus on what they do best – closing deals and growing their business.

It goes without saying: email marketing is what helps CRE professionals get deals done.

That’s why we’re excited to announce the roll out of our new Email Marketing tool that enables flexible, intuitive email creation so you can scale your email efforts.

Your team can use the new visual editor to quickly create fully custom, beautiful, on-brand emails – without needing to code.

Complete Customization

Create stunning, professional HTML email designs built with your property listing in mind. Use the visual editor to completely customize your email designs with your content and branding elements –  no coding required.

Ease of Use

Build your emails with great design flexibility and little effort. Use the drag & drop functionality to add content blocks, images, visual elements and get up and running in minutes.

Preview as You Build

View your email design in both desktop and mobile devices as you build in real time. Use the preview tool to seamlessly test, analyze and edit your email campaigns to help save time.

Advanced List Segmentation

Select your recipients for a single or multiple properties. The recipient list is directly integrated with your contacts from your Leads Management tool.

Mobile Optimization

Improve your click through rate with mobile optimized email campaigns, perfectly adapted to any device. You can rest assured your email campaign will look great on every platform.